2014 is the year of Social Selling. Don’t believe it? We created the infographic below, based on data from our own Social Selling Survey Report and the SBI’s (Sales Benchmark Index) 7th Annual Research Report: How to Make Your Number in 2014. This data shows that smart salespeople are using social media to network, prospect, close deals, and more. Not only that, but by using social media in their sales process, they’re meeting or exceeding quota.
Here are a few tweetable takeaways from the data:
“85% of high performing social sellers use social media for networking, 78% use it for prospecting.”
“The more connections a sales rep has on LinkedIn, the more likely it is that rep will make quota.”
“Social selling has a prospecting conversion rate of 15%, which is 5x more than the marketing conversion rate.”
To see more of the data behind social selling, download our full Social Selling Survey Report.
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Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.