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What Inspires Employee Advocacy at Ericsson for Thousands

What Inspires Employee Advocacy at Ericsson for Thousands

We recently had the great pleasure of co-presenting a webinar with the brand experience team at Ericsson. Our VP of marketing, Dave Hawley, was joined by Sonia Boije, Director of Global Brand Experience at Ericsson and Lisa Smith-Strother, Sr. Director of Global Employer Brand, Recruitment Marketing and Diversity TA Head at Ericsson. During the webinar, Sonia and Lisa shared how […]

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What Arthur Blank’s Super Bowl Generosity Can Teach You About Boosting Employee Engagement

What Arthur Blank's Super Bowl Generosity Can Teach You About Boosting Employee Engagement

Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons qualified for the Super Bowl, Blank decided to celebrate his team’s achievements by bringing along all […]

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Context Is Key: The ‘Why’ Behind Employee Advocacy

Context Is Key: The ‘Why’ Behind Employee Advocacy

Employee advocacy is spreading through the business world like wildfire. According to Altimeter research, approximately 90 percent of today’s companies say they’re embracing this marketing strategy — nearly double the proportion that did back in 2015. Clearly, a vast majority of business leaders see the value of employee advocacy — which makes us at Dynamic […]

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Don’t Miss Us At Social Media Marketing World

Don't Miss Us At Social Media Marketing World

Join us April 17-19 at Social Media Marketing World, the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California. This […]

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The Employee Advocacy Ecosystem: Join Us in Austin

The Employee Advocacy Ecosystem: Join Us in Austin

We’re excited to announce a full afternoon centered around Employee Advocacy in Austin, Texas! All of the details are below, if you’re a brand marketer and would like to attend please click here to RSVP. Monday, March 14th, 2:00-5:00pm Brand Innovators at Lambert’s Restaurant The Employee Advocacy Ecosystem: Companies, Consultancies and Cocktails! Employee advocacy touches […]

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Upcoming Webinar: Hacking the Content Distribution Model

Upcoming Webinar: Hacking the Content Distribution Model

Billions of dollars will be spent on content creation in 2016; in comparison, one study reports 70% of marketers plan on spending just $1,000 per month on content distribution. Why spend so much money making something then not ensuring it gets delivered? Similarly, companies look to distribute content about their products, brands, culture etc. in […]

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Upcoming Webinar: If You Create Great Content, and No One Sees It, Does It Really Exist?

Upcoming Webinar If You Create Great Content and No One Sees It Does It Really Exist

Join us on Wednesday, December 2nd at 10am PT for an exclusive webinar with The Marketing Scope – If You Create Great Content, and No One Sees It, Does It Really Exist? You know that adage, “If a tree falls in the forest and no one is there, does it still make a sound?” Well, […]

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