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Why Today’s Employee Engagement Crisis Comes Down to Leadership

Why Today's Employee Engagement Crisis Comes Down to Leadership

Employees that are engaged with their work are more productive. A recent study showed that companies that focus on employee engagement outperform other companies by 202%. But why does this happen? Sure, some employees show up everyday with a positive outlook on work, but there’s more to it than hiring a bunch of energetic and […]

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How Engaged Employees Can Help Protect Your Brand from ‘Fake News’

How Engaged Employees Can Help Protect Your Brand from ‘Fake News'

Last year the truth was challenged, changed and even disregarded. Opinions are being marketed as fact. The democratization of content distribution allows anyone to publish to the world. And social media has become a major source of news while also facing criticism for being an algorithmic-driven echo chamber. The proliferation of fake news impacts society in many ways, and […]

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Employee Productivity: What You Need to Know to Motivate Your Team

Increasing Employee Productivity

If you’re responsible for human resources at a company, you want your team to be happy and motivated. You need to focus on those aspects of your company culture in order to increase employee productivity amongst the workforce. But productivity doesn’t come out of nowhere. It starts with employee engagement, which is a measure of […]

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4 Ways To Power A Team Of Storytellers With Employee Advocacy

4 Ways To Power A Team Of Storytellers With Employee Advocacy

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

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How Deloitte Activated Thousands Of Employees As Ambassadors

How Deloitte Activated Thousands Of Employees As Ambassadors

A couple weeks ago we co-presented a webinar with Turner Roach, Social Media Marketing Manager at Deloitte Services LLP. Our VP Marketing Dave Hawley and he discussed the transformation the company’s employee advocacy program has been through in recent years, from a home grown “copy-and-paste this tweet from an email” process to a formalized program […]

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Why Measurement Is Critical for Employee Advocacy Success

Why Measurement Is Critical for Employee Advocacy Success

Every modern marketing department knows and understands the importance of measurement. After all, how are you supposed to improve your campaigns over time if you aren’t tracking metrics and assessing your performance along the way? Your employee advocacy program should be treated just like any other marketing campaign, where the ultimate mission is to drive […]

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