Michael Brito
Michael Brito

The Future of Workforce Communications is Now!

August 30, 2017

By Michael Brito

Digital Transformation. Future of Work. Enterprise 2.0. All buzzwords from the past and present that are meant to describe the evolution of business today. Whatever you believe is the best way to describe this dynamic and exciting change, it’s clear that the future of workforce communications is in the driver’s seat, both internally and externally. […]

Employees as Media

Employees as Media

April 19, 2016

By Michael Brito

Brand storytelling. Just another buzzword or a proven marketing practice? Some would argue both ways. I am in the camp that believe brands need to tell stories in a way that delivers relevance and nurtures emotional or rational equity. We all love to hear good stories. It’s a fundamental part of our DNA. It’s what […]

The "No fluff" Slide Deck on Employee Advocacy Marketing

The “No fluff” Slide Deck on Employee Advocacy Marketing

October 27, 2015

By Michael Brito

There’s a lot of fluff on the internet today. I know because I’m guilty of writing fluff in the past. No thinking. No substance. All assumptions. The barrier to entry to writing fluff doesn’t exist. Anyone can recycle their own or others’ thought leadership with zero effort. There is, however, a barrier to entry to […]