Russ Fradin
Russ Fradin

Nearly 20 Percent of the Fortune 500 are now Dynamic Signal Customers. (Life is good in 2017!)

May 10, 2017

By Russ Fradin

We thought 2016 was amazing, but we’re just a quarter and change into 2017, and it’s already been a year of tremendous growth. Dynamic Signal is now allowing customers to reach their 10 million disconnected employees in more than 100 countries world-wide. On top of that we’ve doubled year over year sales and we’ve seen […]

Where employee relations, media relations and crises intersect

Where employee relations, media relations and crises intersect

February 7, 2017

By Russ Fradin

No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more. In short order, the store experience improved. […]

Best Year Ever - Life of a Startup (Part 2)

Best Year Ever – Life of a Startup (Part 2)

December 28, 2016

By Russ Fradin

It’s now been 6 years since Jim, Steve, and I founded Dynamic Signal- and we’ve had quite the adventure! Our once tiny team has grown to 150 people across the US and UK that I feel lucky to work with every day. We invented a category and built the most trusted communications technology platform, serving […]

Facebook Integration

We Just Announced Our Integration With Messenger. Here’s Why It’s Really, Really Cool.

August 18, 2016

By Russ Fradin

Learn More About Our Integrations And Request A Demo Here There are billions of employees in the world with little or no access to timely relevant business communication, but almost all of these people have a smartphone and Facebook Messenger. That’s why we are really excited to announce our new integration with Messenger. For the […]

How CEOs Use Video to Reach Employees Down the Hall and Around the World

How CEOs Use Video to Reach Employees Down the Hall and Around the World

August 9, 2016

By Russ Fradin

I just read an interview in Vanity Fair with GE CEO Jeff Immelt, who I think is one of the best CEOs of all time. He has been named one of the “World’s Best CEOs” three times by Barron’s, and led GE when Forbes named it “America’s Most Admired Company” in 2013. I recommend you […]

Planning Your Content Campaign With Distribution in Mind

Planning Your Content Campaign With Distribution in Mind

May 12, 2016

By Russ Fradin

Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written won’t likely drive the results you’re seeking. More than half of all content marketers recognize the importance […]

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

May 10, 2016

By Russ Fradin

Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. They must focus on content distribution. Consumers’ social feeds and dashboards are flooded […]

3 Ways to Bring Internal Communications Into the Modern Era

3 Ways to Bring Internal Communications Into the Modern Era

May 3, 2016

By Russ Fradin

In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of internal communications to the industrial world; since then, companies have made it a point to keep their employees as […]

5 Key Strategies to Content Distribution

5 Key Strategies to Content Distribution

March 23, 2016

By Russ Fradin

In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did they read your article? The one that will lead them to your sales team? Creating engaging and relevant content has become an essential part of […]

The Value Of Recycled Content

The Value Of Recycled Content

March 22, 2016

By Russ Fradin

As content creators, we pour everything into our work. We iterate, edit, gather feedback, start over, and iterate some more. By the time we finally publish the piece, we know it inside and out. At this point, many of us opt to clean off our work spaces, grab new notebooks, and get started on our […]