Learn How BMW Is Improving Its Communications Strategies With Employee Advocacy

Learn How BMW Is Improving Its Communications Strategies With Employee Advocacy

Late last week, I listened into our webinar with Andrew Cutler, Executive and Internal Communications Manager at BMW of North America. He spoke about the state of communications today and programs BMW are implementing to inform and engage their employees across four distinct, global brands. It was exciting to hear how a global company with […]


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Effective Employee Advocacy Opens the Door for Influencer Engagement

Effective Employee Advocacy Opens the Door for Influencer Engagement

A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential customers trust information from employees they know personally more than when it comes from executives or from the brand itself. But brands that focus […]


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Dynamic Signal CEO Russ Fradin Talks VC’s, Being Nice And Why Stealth Is Stupid

Dynamic Signal CEO Russ Fradin Talks About VCs, Company Culture And Why Stealth Is Stupid In Venrock Inaugural Podcast Running Through Walls

Yesterday, Venrock kicked off their new podcast series, Running Through Walls. This inaugural effort had Venrock’s Brian Ascher interviewing Dynamic Signal CEO and co-founder Russ Fradin about lots of different topics and trends. It’s a great listen. Russ talks about his long history as an entrepreneur and the different companies he has been involved with. […]


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Planning Your Content Campaign With Distribution in Mind

Planning Your Content Campaign With Distribution in Mind

Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written won’t likely drive the results you’re seeking. More than half of all content marketers recognize the importance […]


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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. They must focus on content distribution. Consumers’ social feeds and dashboards are flooded […]


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3 Ways to Bring Internal Communications Into the Modern Era

3 Ways to Bring Internal Communications Into the Modern Era

In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of internal communications to the industrial world; since then, companies have made it a point to keep their employees as […]


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How to Build Employee Trust and Increase Business Performance

How to Build Employee Trust and Increase Business Performance

The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global survey to collect data on employees’ trust in companies. And the results were surprising. One in three people don’t trust the […]


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Dynamic Signal Now Integrates With Eloqua For Improved Web-to-Lead Tracking

Dynamic Signal Now Integrates With Eloqua For Improved Web-to-Lead Tracking

In anticipation of Oracle Modern Marketing Experience in Las Vegas next week, Dynamic Signal is announcing its Eloqua integration, available now. Dynamic Signal and Eloqua together will help make social selling a reality in your organization, and turn all of your salespeople into lead generation machines. The combination of Dynamic Signal and Eloqua improves your […]


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