BMW North America’s Social Business Strategy: A Quick Win with Employee Advocacy

BMW North America’s Social Business Strategy A Quick Win with Employee Advocacy 2 of 3

This is part two in our blog series focused on Employee Communications  I had the pleasure of moderating a panel at Salesforce Connections, the digital marketing event of the year. I wanted to share some of the highlights of the panel and hope that these insights help others in their Employee Advocacy journey. Keynote Panelist […]

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5 Factors That Dictate Content Marketing Success

5 Factors That Dictate Content Marketing Success

A buzzword can be dangerous, and that’s exactly what the phrase “content marketing” is right now. It’s an effort that brands are jumping into without really thinking through what it takes to set content strategies up for success. However, for those who properly plan, publish, and execute their content efforts, the rewards can be incredibly […]

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Rethinking Employee Communications: Your Unknown “Silent Majority”

Rethinking Employee Communications Your Unknown Silent Majority

There Is A Secret Weapon Hidden In Your Organization “Employee Communications” has traditionally been a top-down process: management distributed documents and memos from the “top-down,” while employees communicated through email, intranets and phone calls. However, there is a disconnect with this status quo and how employees are communicating with each other today. We need to […]

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Why the Best Marketers MUST Embrace Social Media

Why the Best Marketers MUST Embrace Social Media

From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This can put you in a much better position than your competitors in two ways: Getting a well-focused product […]

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Forrester Supports Best in Class Solutions for Social Marketing

Forrester Supports Best of Breed Solutions for Social Marketing

Today’s digital marketer has a number of products available to them in any given category (e.g. CRM, automation, publishing, listening, employee advocacy, etc.) so on the surface the all-in-one “Social Marketing Suite” seems like a logical solution, but a recent Forrester survey states otherwise. “Social suites like Sprinklr are not living up to social marketers’ […]

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Altimeter Unveils The 2015 State of Social Business Report

Altimeter 2015 Social Business Report

In case you missed it, Altimeter’s 2015 State of Social Business report is out! It dives deep into the current state of digital transformation happening amongst industry leaders. Over 100 thought leaders, brands, and technology vendors were surveyed on a variety of topics, with Employee Advocacy being a common thread throughout. Key findings from the […]

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Scale Your Employee Advocacy Program like a Boss

Scale Your Employee Advocacy Program like a Boss

So you were a pioneer in Employee Advocacy and successfully launched a program at your company. It was a bigger success than you imagined. Management has taken notice because it’s not every day a marketing/communications-led program takes off that includes execs and employees alike. There’s been a lot of kudos going around and great metrics […]

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Supercharge Your Content Marketing Efforts

BrandInnovators-JulyBranded

If you have great content and only rely on your corporate social channel to get it out…you’re missing a trick. I moderated a panel yesterday at Salesforce HQ as part of Brand Innovators Content Marketing. Our panel was “Get a Digital Marketing Quick Win with Employee Advocacy.”  Here’s a recap of the great insights from the panelists who […]

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Employee Advocacy Surges to the Lead

Employee Advocacy Surges to the Lead

We now declare employee advocacy the winner! …And there’s new upcoming research data to prove it. Last week’s webinar shared this research and it was so popular we’re doing it again for you. Sign up for the AMA’s July 28th webinar on “Leveraging Employees through Social Media with Charlene Li”. See why Employee Advocacy raced […]

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