Thoughts on advocacy marketing from the team at Dynamic Signal

Large or Small, The Best Advocacy for Any Company is Employee Advocacy


Every year, we see social media play an increasingly vital role in our customers’ marketing strategies. No other medium allows companies to get the word out about new product offerings as immediately or in as targeted a manner as social media. Facebook, Twitter, Google+, LinkedIn and more provide organizations with an abundance of opportunities to […]

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Why Your Company Must Own Employee Engagement


This post originally appeared on The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study by Altimeter […]

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Upcoming Webinar: Social Selling – Leveraging Social Media & Employee Advocacy to Drive Revenue


Join us on Thursday, February 26 at 2PM PT for an exclusive webinar with Brian Fanzo, Chief Digital Strategist & Partner at BroadSuite, and Martin Jones, Sr. Marketing Manager at Cox Communications. Learn how leading organizations are engaging in social media and using new employee advocacy platforms to publish compelling content, position themselves as topic […]

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The Next Evolution of Employee Advocacy


More Authentic and More Personalized Dynamic Signal created the Employee Advocacy category and is now taking it to the next level by introducing our next generation of the platform. This new version is a game-changer, giving customers a more authentic experience by personalizing and targeting content, as well as making it easier to run an […]

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Your Best Brand Champions Are Sitting Right Down the Hall


This post originally appeared on LonelyBrand With the digital age in full swing, it’s no surprise that your employees’ personal and professional lives are becoming more and more intertwined. When employees aren’t taking calls on their smartphones, they’re tweeting about the latest trends. Couple that with the fact that employees are a trusted source of […]

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