Thoughts on advocacy marketing from the team at Dynamic Signal

Dynamic Signal Announces Adobe Marketing Cloud Integration, Providing Start to Finish Tracking Capabilities


One of the biggest challenges within digital marketing, especially as it pertains to social media and advocacy, is the ability to properly and efficiently track outcomes from start to finish. Even with the best of analytics software it can still be difficult to see the big picture if your tools are not properly integrated. We’re […]

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You Don’t Need to Control the Message

10-22-14 - You Don't Need to Control the Message

In order for an employee advocacy campaign to succeed on social media, communications need to be authentic, and that means relinquishing control of your message. The hardest part of being a marketer has been making sure that everything that came out of my office was “on message.” It was particularly difficult when that message would […]

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Expert Practitioners Talk Employee Advocacy at Dreamforce

10-17-14 - DF Panel Recap

Employee Advocacy took center stage yesterday at Dreamforce during a session about social media with three experts in advocacy. The panel Empowering Your Employees to Safely Market Your Company touched on some key points including the metrics behind a company-wide social sharing program and how those impact the bottom line as well as how a […]

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Dynamic Signal Toasts to Employee Advocacy

10-14-14 - DF Cocktail Party

Last night we hosted a VIP event with clients, friends, and Dreamforce attendees to celebrate a wonderful year so far for Dynamic Signal and employee advocacy as a whole. We toasted to a long list of accomplishments including the launch of our VoiceStorm app on the Salesforce AppExchange, a first for employee advocacy at the […]

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Dynamic Signal Kicks Off #DF14


It’s a big week for us at Dynamic Signal! Dreamforce 2014 is officially upon us, and since Salesforce is an important client and integration partner of ours we’ll be as busy as ever surrounding the event. We’re hosting a VIP Cocktail Party tonight (sorry folks, it’s all sold out) and our CEO Russ Fradin will […]

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Sharing Insights on Employee Advocacy at Dreamforce


I’m excited to be participating at Dreamforce alongside two of employee advocacy’s top thought leaders, Jeff Stevenson, Manager of Social Selling and Sales Communication at ADP and Dave Thomas, Senior Director of Content and Engagement at Salesforce. The three of us will be sitting down together to discuss the power of employees’ social voice and […]

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B2B Marketing Forum Invades Boston

10-08-14 - B2B Marketing Forum Boston

Boston will host the 2014 B2B Marketing Forum this week which will draw in the best of the best in B2B marketing. Thought leaders from Hubspot, ExactTarget, Extreme Networks, LinkedIn, Marketo, and many others will attend to share the latest insights on growth hacking, mobility, and employee advocacy as it pertains to B2B marketing. Some Key […]

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Brand Innovators Hits Chicago to Cover Content Marketing

10-07-14 - BI Content Marketing Chicago

Brand Innovators is making its way back to Chicago for a full day of content marketing with strategies from leading brands including The Huffington Post, Sears, Barilla, Kraft, Kellogg’s, Motorola, Walgreen’s, and Discover.  Be sure to catch our co-founder and general manager, Jim Larrison, who will be on hand to introduce the following sessions. The Science of […]

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