Employee Advocacy Catches Fire at Autodesk

Employee Advocacy Catches Fire at Autodesk

Whether it’s your favorite movie, your mode of transportation, or your child’s favorite toy, chances are it was designed using Autodesk software. Since its introduction of AutoCAD software in 1982, Autodesk has become a leader in 3D design, engineering and entertainment software. If you’re one of the millions of designers, makers, hobbyists, or students that […]

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To Drive Value from Your Content, Focus on Trust, not Traffic

To Drive Value from Your Content, Focus on Trust, not Traffic

Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite brands from the Boston Consulting Group (BCG) includes Apple, Amazon and Wal-Mart at the top of the list, while Netflix, Costco, Samsung, Coca-Cola, Target, Jet […]

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Upcoming Webinar: Hacking the Content Distribution Model

Upcoming Webinar: Hacking the Content Distribution Model

Billions of dollars will be spent on content creation in 2016; in comparison, one study reports 70% of marketers plan on spending just $1,000 per month on content distribution. Why spend so much money making something then not ensuring it gets delivered? Similarly, companies look to distribute content about their products, brands, culture etc. in […]

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How Facebook’s Mobile Strategy Can Improve Your Internal Comms

How Facebooks Mobile Strategy Can Improve Your Internal Comms

Internal communications is a mission critical function in most organizations. Ironically, it is also the function that gets short changed when it comes to innovation, new technologies, and support. Most large companies’ internal communications strategy centers around their intranet. Usually, these intranets are clunky beasts with as much embedded functionality as possible. For all the […]

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The Employee Advantage in Social Media

The-Employee-Advantage-in-Social-Media

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. You’ve seen the posts: Canned, mass-produced tweets that sound like they were written by a marketing bot alongside copied-and-pasted Facebook shares filled with corporate jargon and buzzwords. These updates are sent with the right intentions—to raise awareness of company happenings while […]

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The Edelman Trust Barometer. A Groundswell of Voices – A Tipping Point in Trust

The Edelman Trust Barometer A Groundswell of Voices – A Tipping Point in Trust

The Edelman Trust Barometer was released at Davos last week. The study, now in its 5th year, is an online survey which had 32,000 respondents across 28 countries. It is packed with great data, accurate insights and thoughts on how we gain, evaluate and grow trust. 2 items emerged from this year’s Barometer that really […]

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Is your company GOOD ENOUGH for employee advocacy?

Is your company GOOD ENOUGH for employee advocacy

“Employee advocacy” is a hot buzzword in 2016 – What company wouldn’t want their employees telling everyone how awesome they are? CEOs everywhere have visions in their heads of armies of loyal employees going around, preaching the Word that is their company. Problem is, most companies don’t put their employees’ well being first. As such, […]

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