Planning Your Content Campaign With Distribution in Mind

Planning Your Content Campaign With Distribution in Mind

Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written won’t likely drive the results you’re seeking. More than half of all content marketers recognize the importance […]


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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. They must focus on content distribution. Consumers’ social feeds and dashboards are flooded […]


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3 Ways to Bring Internal Communications Into the Modern Era

3 Ways to Bring Internal Communications Into the Modern Era

In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of internal communications to the industrial world; since then, companies have made it a point to keep their employees as […]


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How to Build Employee Trust and Increase Business Performance

How to Build Employee Trust and Increase Business Performance

The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global survey to collect data on employees’ trust in companies. And the results were surprising. One in three people don’t trust the […]


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Dynamic Signal Now Integrates With Eloqua For Improved Web-to-Lead Tracking

Dynamic Signal Now Integrates With Eloqua For Improved Web-to-Lead Tracking

In anticipation of Oracle Modern Marketing Experience in Las Vegas next week, Dynamic Signal is announcing its Eloqua integration, available now. Dynamic Signal and Eloqua together will help make social selling a reality in your organization, and turn all of your salespeople into lead generation machines. The combination of Dynamic Signal and Eloqua improves your […]


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Don’t Miss Us At Social Media Marketing World

Don't Miss Us At Social Media Marketing World

Join us April 17-19 at Social Media Marketing World, the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California. This […]


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