IBM Wins Gold Stevie Award with Dynamic Signal

IBM Wins Stevie Award with Dynamic Signal

We are excited to announce that IBM won a 2015 Gold Stevie Award in the Viral Marketing Campaign of the Year category at The 13th Annual American Business Awards. Everyone at Dynamic Signal is proud to have played a part in the success of the #NewWayToWork campaign. IBM won a gold Stevie #abaawards @IBMSocialBiz #NewWayToWork […]

Read more

Humana Taps Employees as Story Tellers for Brand Leadership

Humana Taps Employees as Story Tellers for Brand Leadership

It’s always exciting to watch a client’s program evolve from the initial idea all the way to the launch phase. Recently, I’ve had the pleasure of working alongside Humana, a health insurance provider with over 50,000 employees and millions of customers, as they rolled out their Employee Advocacy program. Jeff Ross, Jason Spencer, and their […]

Read more

5 Ways to Stand Out and Stay Connected on LinkedIn

5 Ways to Stand Out and Stay Connected on LinkedIn

This post originally appeared on B2B Marketing As a B2B marketer, you probably actively engage on social media sites like Twitter and Facebook to tap into their broad audiences. But if you’re haphazardly present on LinkedIn — or not there at all — you could be closing the door to massive brand reach and leads […]

Read more

How to Use Twitter to Reach Prospects and Make an Impression

How to Use Twitter to Reach Prospects and Make an Impression

This post originally appeared on B2B Marketing Twitter started out as a platform for short bursts of real-time observations, complaints, and general ramblings. But it has since undergone an astounding evolution far beyond social gripes and news updates. Today, it’s the go-to platform for B2B marketers who want to uncover new prospects, engage with current […]

Read more

Social Media Just Got Easier for Your Employees

Social Media Just Got Easier for Your Employees

This post originally appeared on Salesforce Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the […]

Read more

Employee Advocacy Panel with IBM, Avanade, & Mortar

Employee Advocacy Panel with IBM, Avanade, & Mortar

Talking Employee Advocacy at the Brand Innovators Social Media & Emerging Technology Summit. If you were in San Francisco this past Thursday, hopefully you attended the Brand Innovators Social Media and Emerging Technology Summit. If not, you missed brand leaders discussing how they’re leveraging social media. You also missed the panel discussion, Get a Digital […]

Read more