Thoughts on advocacy marketing from the team at Dynamic Signal

Adoption & Engagement: Essential Components of a Successful Employee Advocacy Program


Today we hosted the first in a running series of webinars dedicated to the best practices, strategies and challenges we’ve discovered alongside our clients in recent years. Our own VP of Business Development, Alex Cramer, was joined by industry thought leader Susan Emerick and the head of Deloitte’s employee ambassador program, Lori Grey. The session […]

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The Future of Marketing: Advocacy @ Social Media Week Chicago


Social Media Week Chicago is just around the corner, and we’re excited to announce our participation. Jim Larrison, our SVP of Sales & Marketing will lead a discussion entitled The Future of Marketing: Advocacy. Jim will explore recent trends around both customer and employee advocacy, the strategies behind developing successful programs, and real world examples […]

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Dynamic Signal Launches “Divisions” Feature to Scale Employee Advocacy for the Enterprise


Seven years ago, Social Media was something that had clear ownership within an organization. It normally sat within the corporate Marketing function, exclusively owned by a social media specialist. This is no longer the case. Social Media is now an important communication channel for every department. While this is great news for companies looking for […]

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VoiceStorm for, A First in Employee Advocacy


There is little doubt that, named the world’s Most Innovative Company for the second year in a row, is the clear CRM leader and continues to push innovation in multiple Software-as-a-Service Cloud categories. Thousands of companies globally, big and small, utilize’s suite of products to manage their entire business on a day-to-day basis. […]

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Social Amplification. A Video Blog of Lessons with Sandy Carter of IBM


Sandy Carter, IBM General Manager, Ecosystem Development & Social Business Evangelist, recently featured Dynamic Signal in her Coffee Break video series as she spoke about social amplification and employee advocates as a valuable marketing channel. She discusses why advocacy engines matter and highlights that employees are often the most overlooked, yet trusted forms of communication. […]

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