Blog

Thoughts on advocacy marketing from the team at Dynamic Signal


How IBM Drives ROI Through Employee Advocacy [Webinar on Demand]

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[The full webinar on demand is available towards the end of this blog] Yesterday, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully proving ROI […]

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4 Reasons for Brand Advocates to Post Quality Over Quantity

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A brand advocate’s job is to create and curate information that connects potential clients to the company they represent. Not surprisingly, advocates sometimes approach this by flooding social media channels with their presence, hoping to get one or two click-throughs. That is the same principle telemarketers use, the ones who hound you at dinner with […]

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MSLGROUP Launches Employee Advocacy Program Using Dynamic Signal’s Real-Time Platform

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MSLGROUP announces the launch of a new employee advocacy tool for their clients with plans to expand their own internal program globally across all 3,500 employees. MSLGROUP, Publicis Groupe’s strategic communications and engagement group, will begin implementing an employee advocacy tool powered by Dynamic Signal that will enable their clients to become social influencers across […]

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New eBook: 5 Steps to Launching an Employee Advocacy Program

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We are excited to launch our latest eBook, 5 Steps to Launching an Employee Advocacy Program. In it, we explore the necessary steps today’s digital marketers should be mindful of when strategizing an employee advocacy program for their company. Through our hands on experience launching numerous employee based programs for brands like Salesforce, IBM, Hitachi […]

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Dynamic Signal Expands Globally with Sina Weibo Integration

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Social media has enriched the lives of the global population with well over 1 billion active users across many social channels. With such a large online population comes the ability to capture marketing and sales ROI through social selling, especially when it comes to employee advocacy. As companies scale their employee advocacy programs to include their global teams, Dynamic Signal […]

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Dynamic Signal Announces Adobe Marketing Cloud Integration, Providing Start to Finish Tracking Capabilities

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One of the biggest challenges within digital marketing, especially as it pertains to social media and advocacy, is the ability to properly and efficiently track outcomes from start to finish. Even with the best of analytics software it can still be difficult to see the big picture if your tools are not properly integrated. We’re […]

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You Don’t Need to Control the Message

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In order for an employee advocacy campaign to succeed on social media, communications need to be authentic, and that means relinquishing control of your message. The hardest part of being a marketer has been making sure that everything that came out of my office was “on message.” It was particularly difficult when that message would […]

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