Scale Your Employee Advocacy Program like a Boss

Scale Your Employee Advocacy Program like a Boss

So you were a pioneer in Employee Advocacy and successfully launched a program at your company. It was a bigger success than you imagined. Management has taken notice because it’s not every day a marketing/communications-led program takes off that includes execs and employees alike. There’s been a lot of kudos going around and great metrics […]

Read more

Supercharge Your Content Marketing Efforts

BrandInnovators-JulyBranded

If you have great content and only rely on your corporate social channel to get it out…you’re missing a trick. I moderated a panel yesterday at Salesforce HQ as part of Brand Innovators Content Marketing. Our panel was “Get a Digital Marketing Quick Win with Employee Advocacy.”  Here’s a recap of the great insights from the panelists who […]

Read more

Employee Advocacy Surges to the Lead

Employee Advocacy Surges to the Lead

We now declare employee advocacy the winner! …And there’s new upcoming research data to prove it. Last week’s webinar shared this research and it was so popular we’re doing it again for you. Sign up for the AMA’s July 28th webinar on “Leveraging Employees through Social Media with Charlene Li”. See why Employee Advocacy raced […]

Read more

Why Employee Advocacy Is Every Middle-Market Company’s Lifeline

Why Employee Advocacy Is Every Middle-Market Company’s Lifeline

This post originally appeared on Middle Market Executive Social media has become the hub for brand-to-consumer interactions. But can it actually produce measurable results? With the help of internal advocates, social can become your most powerful sales force. In fact, a lead developed through employee social marketing is seven times more likely to close compared […]

Read more

IBM Wins Gold Stevie Award with Dynamic Signal

IBM Wins Stevie Award with Dynamic Signal

We are excited to announce that IBM won a 2015 Gold Stevie Award in the Viral Marketing Campaign of the Year category at The 13th Annual American Business Awards. Everyone at Dynamic Signal is proud to have played a part in the success of the #NewWayToWork campaign. IBM won a gold Stevie #abaawards @IBMSocialBiz #NewWayToWork […]

Read more

Humana Taps Employees as Story Tellers for Brand Leadership

Humana Taps Employees as Story Tellers for Brand Leadership

It’s always exciting to watch a client’s program evolve from the initial idea all the way to the launch phase. Recently, I’ve had the pleasure of working alongside Humana, a health insurance provider with over 50,000 employees and millions of customers, as they rolled out their Employee Advocacy program. Jeff Ross, Jason Spencer, and their […]

Read more

5 Ways to Stand Out and Stay Connected on LinkedIn

5 Ways to Stand Out and Stay Connected on LinkedIn

This post originally appeared on B2B Marketing As a B2B marketer, you probably actively engage on social media sites like Twitter and Facebook to tap into their broad audiences. But if you’re haphazardly present on LinkedIn — or not there at all — you could be closing the door to massive brand reach and leads […]

Read more

How to Use Twitter to Reach Prospects and Make an Impression

How to Use Twitter to Reach Prospects and Make an Impression

This post originally appeared on B2B Marketing Twitter started out as a platform for short bursts of real-time observations, complaints, and general ramblings. But it has since undergone an astounding evolution far beyond social gripes and news updates. Today, it’s the go-to platform for B2B marketers who want to uncover new prospects, engage with current […]

Read more

Social Media Just Got Easier for Your Employees

Social Media Just Got Easier for Your Employees

This post originally appeared on Salesforce Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the […]

Read more