4 Ways To Power A Team Of Storytellers With Employee Advocacy

4 Ways To Power A Team Of Storytellers With Employee Advocacy

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]


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How To Create An Employee Advocacy Program…In 5 (not so) Easy Steps

How to create an employee advocacy program in 5 not so easy steps

This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How! session at the Marketing Profs B2B Forum in Boston. Along with my colleagues, Ami Chitwood, Senior Manager at Deloitte Services LP and David […]


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The Demand For Employee Advocacy Grows As Communications Evolves

The Demand For Employee Advocacy Grows As Communications Evolves

Technology is driving change and disruption across many industries and roles, but perhaps none more so than the Chief Communications Officer. Today, communications leaders are working more closely than ever with the CEO, managing social and digital marketers and even taking on internal communications. To manage this growing list of demands, research shows that communications […]


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Going Mobile: The Future of Employee Communications

Going Mobile: The Future of Employee Communications

Currently, three-quarters of all U.S. workers feel like their companies aren’t doing a good enough job of employee communications — which is causing a major disengagement epidemic. This begs the question: How does your company go about keeping its employees in the loop? Do you send out impersonal, easy-to-ignore mass emails and hope they survive […]


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How Deloitte Activated Thousands Of Employees As Ambassadors

How Deloitte Activated Thousands Of Employees As Ambassadors

A couple weeks ago we co-presented a webinar with Turner Roach, Social Media Marketing Manager at Deloitte Services LLP. Our VP Marketing Dave Hawley and he discussed the transformation the company’s employee advocacy program has been through in recent years, from a home grown “copy-and-paste this tweet from an email” process to a formalized program […]


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Context Is Key: The ‘Why’ Behind Employee Advocacy

Context Is Key: The ‘Why’ Behind Employee Advocacy

Employee advocacy is spreading through the business world like wildfire. According to Altimeter research, approximately 90 percent of today’s companies say they’re embracing this marketing strategy — nearly double the proportion that did back in 2015. Clearly, a vast majority of business leaders see the value of employee advocacy — which makes us at Dynamic […]


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