Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]

Last year the truth was challenged, changed and even disregarded. Opinions are being marketed as fact. The democratization of content distribution allows anyone to publish to the world. And social media has become a major source of news while also facing criticism for being an algorithmic-driven echo chamber. The proliferation of fake news impacts society in many ways, and […]

If you’re responsible for human resources at a company, you want your team to be happy and motivated. You need to focus on those aspects of your company culture in order to increase employee productivity amongst the workforce. But productivity doesn’t come out of nowhere. It starts with employee engagement, which is a measure of […]

Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons qualified for the Super Bowl, Blank decided to celebrate his team’s achievements by bringing along all […]

The new political administration in the U.S has been in place for a month or so but has already put some brands in a tough spot in taking positions on political issues like immigration. Its hard to say whether its a good or bad thing but either way companies are having to become political— which […]

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more. In short order, the store experience improved. […]

Uber is facing a crisis this week after an ill-advised move over the weekend catalyzed many users to delete their accounts, and leaving Uber vulnerable to its scavenging competitors such as Lyft and Via. After the ridesharing service was seen as attempting to undermine a strike from the New York Taxi Workers Alliance, the hashtag […]

It’s now been 6 years since Jim, Steve, and I founded Dynamic Signal- and we’ve had quite the adventure! Our once tiny team has grown to 150 people across the US and UK that I feel lucky to work with every day. We invented a category and built the most trusted communications technology platform, serving […]

Healthy communication begets brand advocacy. When your teams are happy, engaged and connected with their coworkers, they are more likely to share positive content with their networks. In this 4-part blog series, we will explore how employee communications and advocacy provides value to every company department and what you can do to improve both. The […]