Technology is driving change and disruption across many industries and roles, but perhaps none more so than the Chief Communications Officer. Today, communications leaders are working more closely than ever with the CEO, managing social and digital marketers and even taking on internal communications. To manage this growing list of demands, research shows that communications […]

November 8, 2016

This is the time of year when things typically slow down in the business world. We’re assessing our strategic plans to see if we’re reaching our goals. We’re planning our holiday parties. But some things just won’t slow up – such as the growth of the Employee Advocacy category. In April a slew of leading […]

November 7, 2016

Currently, three-quarters of all U.S. workers feel like their companies aren’t doing a good enough job of employee communications — which is causing a major disengagement epidemic. This begs the question: How does your company go about keeping its employees in the loop? Do you send out impersonal, easy-to-ignore mass emails and hope they survive […]

October 21, 2016

A couple weeks ago we co-presented a webinar with Turner Roach, Social Media Marketing Manager at Deloitte Services LLP. Our VP Marketing Dave Hawley and he discussed the transformation the company’s employee advocacy program has been through in recent years, from a home grown “copy-and-paste this tweet from an email” process to a formalized program […]

October 12, 2016

Employee advocacy is spreading through the business world like wildfire. According to Altimeter research, approximately 90 percent of today’s companies say they’re embracing this marketing strategy — nearly double the proportion that did back in 2015. Clearly, a vast majority of business leaders see the value of employee advocacy — which makes us at Dynamic […]

October 4, 2016

Every modern marketing department knows and understands the importance of measurement. After all, how are you supposed to improve your campaigns over time if you aren’t tracking metrics and assessing your performance along the way? Your employee advocacy program should be treated just like any other marketing campaign, where the ultimate mission is to drive […]

September 20, 2016

Ever since we launched Company Moments, our video communications feature, I’ve been using it to announce new customers and new hires. The great news is that this has made me one of the top users of video in the company. Since then, my peers in marketing and product have gotten on board too. Marketing sends […]

September 1, 2016

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop. Listen to the podcast interview below or keep reading for […]

August 30, 2016

Here at Dynamic Signal, we see Employee Advocacy growing every day. We are working with more and more customers. We see the innovative ways they are adapting and tailoring our platform. But we understand that you can’t just take our word for it. That’s why we’re happy that some of the most respected analysts continue […]

August 26, 2016

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I recently spoke to Alli Soule of SAS, a global software company, to learn more about their approach to employee advocacy. Have a listen below, on iTunes, or keep reading for a summary of the conversation. What prompted […]

August 22, 2016