When Dynamic Signal Met SxSW

Before it becomes ancient history, I’ve written a quick summary of marketing’s (and Jim’s) adventures at SxSW. Over the course of my approximately 62 hours in Austin (from touchdown to takeoff), Dynamic Signal participated in a grand total of three presentations.  I personally attended two concerts.  And I mistook one person for a celebrity (an […]


Read more

Brand Community Building with Video

Building Your Brand Community with Dynamic Signal To reach distracted consumers in a powerful and authentic way, leading brands are forming communities of category influencers and loyal fans, and developing these community members into brand ambassadors. Dynamic Signal provides a white-label platform for brands to form thriving communities of brand advocates. Our technology and services […]


Read more

What is an Influencer?

The term “influencer” is being thrown around a lot in social media and digital marketing circles these days, and that’s a good thing: it’s imperative for brands to build strong relationships with influencers. But what exactly is an influencer? The Wiktionary tells us that an influencer is “A person who or a thing which influences.” […]


Read more

Do People Trust Bloggers?

Blog readership is anticipated to grow steadily over the next several years. Today, 113 million U.S. internet users read blogs on a monthly basis. By 2014, it is estimated that this number will grow to 150 million (eMarketer). Given the current and future prevalence and readership of blogs, marketers have zeroed in on bloggers as […]


Read more

How Brands Are Using Crowdsourcing

Crowdsourcing, a term coined by Jeff Howe of Wired magazine in 2006, has become a popular approach for brands looking to harness the creativity of consumers. From brand identity and marketing to product innovation, brands are experimenting with different ways to engage consumers’ imaginations.  Below is an overview of three successful and not so successful […]


Read more