How to empower your employees to become brand advocates

How to Empower Your Employees to Become Brand Advocates – The Hub Byline

November 6, 2013

By Jim Larrison

I recently wrote a byline for The Hub about how to empower your employees to become brand advocates, so you can build a positive brand image and reputation. In it, I discuss the need to earn the respect and trust of your employees before you can gain their support. Once you’ve established that trust, you […]

The brave new world of social business

The Brave New World of Social Business

November 5, 2013

By Jim Larrison

Did you know that only 17% of companies are considered to be “truly strategic” in their execution of social media strategies? Or that more companies are committing more employees to social media efforts? What about the fact that 100,000+ employee enterprises more than doubled the number of employees from 20 to 49 in their dedicated […]

The future of marketing advocacy

PivotCon2013: The Future of Marketing Advocacy (Video Session)

November 4, 2013

By Jim Larrison

A few weeks ago at PivotCon 2013, I sat down to interview best-selling authors, Cheryl and Mark Burgess. We discussed their new book, The Social Employee, and how companies can empower their employees to become brand advocates. Here are some of the discussion highlights: 2:28 – The importance of social selling and the highlights of […]

DS Halloween

Happy Halloween from the Dynamic Signal Team

November 1, 2013

By G.I. Sanders

Hope you all had a fun and safe Halloween! The Dynamic Signal team sure had a spooky fun time at our annual Halloween party.      The whole team was pleased to see Captain VoiceStorm make an appearance. We had plenty of pumpkins to go around…so why not have a pumpkin carving contest? How do […]

Don't let social media become your nightmare

Don’t Let Social Media Become Your Nightmare

October 31, 2013

By Jim Larrison

It’s the spookiest day of the year and on this All Hallow’s Eve, we’re reminded of some of the scariest incidences of social media run amuck. You know the ones. Maybe it was an attempt at humor that just wasn’t quite that funny. Or maybe it was an employee mistakenly posting something personal on the […]

Social Business Is More Than Just Schmoozing

Social Business: It’s More Than Just Schmoozing

October 29, 2013

By Ed Delfs

The meaning of social business has evolved quite a bit. The term social business used to be defined as a “non-loss, non-dividend company with the intent of solving…social or environmental problems.” However, that definition is changing. What used to refer to companies with an altruistic or philanthropic goal, now refers to those who have embraced […]

CampaignTech West

Join Us for the Inaugural CampaignTech West Conference

October 25, 2013

By Jim Larrison

On Tuesday, October 29th (with an opening night reception on Monday), CampaignTech comes to San Francisco. The conference offers sessions where you can learn digital communications strategies from experts and have the opportunity to network with leaders in the fields of advocacy, politics, and public affairs. There’s still time to register and join me there. […]

PivotCon - It's a Wrap

PivotCon 2013: It’s a Wrap!

October 23, 2013

By Jim Larrison

Well, it’s official…PivotCon 2013 was a big hit! We had a great time listening to the incredible speakers and meeting all of you attendees who stopped by our booth. For those of you who were unable to attend, here’s a quick recap: Jim Larrison, GM Corporate Development at Dynamic Signal, announced the results of our […]

How an Employee Ambassador Program Drives Successful Social Media Campaigns

How an Employee Ambassador Program Drives Successful Social Media Campaigns

October 22, 2013

By Jim Larrison

The best social media campaigns look natural and organic because they are natural and organic. While they may have been developed by a team of sales and marketing strategists, they’re carried out by the humble employees who truly love their brand. It’s these employees who act as representatives for the brand on social and serve […]

The Best Social Media Tool Your Company ISN'T Using

The Best Social Media Tool Your Company ISN’T Using

October 17, 2013

By Jim Larrison

Many companies think they’ve got a handle on this social media thing. They tweet. They post on Facebook. That’s all there really is to it, right? While these companies should be applauded for recognizing the power and value of social media, there is actually a little bit more to it than that. Must-Have Social Media […]