The American Cancer Society at Brand Innovators

July 18, 2013

By Jim Larrison

Dynamic Signal and The American Cancer Society teamed up at Brand Innovators Content Marketing to present The Society’s innovative approach to spreading news and increase sign ups for the Cancer Prevention Study-3 (CPS-3). Bronwyn Hogan, Strategic Director of Corporate Communications took the stage with Dynamic Signal CMO, Ajay Ramachandran at the event.  They focused on […]

ACS Press Release: American Cancer Society Teams Up With Dynamic Signal

July 16, 2013

By Jim Larrison

Dynamic Signal is proud to partner with the American Cancer Society to help promote and recruit study participants in the Bay Area for the Society’s Cancer Prevention Study-3 (CPS-3). The Society is using VoiceStorm to promote open enrollment through December 2013, with the goal of enrolling 300,000 participants to take part in the groundbreaking multi-year […]

Russ in Clickz – Your Best Advocates are the People You Work With

July 15, 2013

By Jim Larrison

In a recent byline in Clickz, Dynamic Signal CEO, Russ Fradin discussed the amazing potential that exists within every company.  The potential to encourage your employees to amplify your brand message on social. We here at Dynamic Signal have a decent amount of faith in the power of employee advocacy.  It’s kind of what we […]

Always On Award

July 2, 2013

By Jim Larrison

We’re proud to announce that Dynamic Signal was named one of Always On Awards 2013 top tech companies! 2011 was great, 2012 was even better, but 2013 has hands down been Dynamic Signal’s best year.  We’re very proud of our growing customer base, ever-improving platform, and fantastic team…Here’s to a great rest of 2013 and […]

Sam Martin Wins at Brand Innovators 40 under 40

June 25, 2013

By Jim Larrison

Congratulations to one of our Dynamic Signal parters, Sam Martins, for being named one of Brand Innovators 40 under 40. The 40 under 40 are described by Brand Innovators as the next generation of brand stewards, who will steer America’s leading brands for the next 20 years. They are a smart and creative bunch, with […]

Dynamic Signal Customer, Nitto Tires Featured in Brand Innovators

May 15, 2013

By Jim Larrison

It’s always interesting to learn about brands taking a new and innovative approach to social media engagement.  One such brand is a client of ours, Nitto Tires, recently featured in Brand Innovators for their new Nitto Tire ambassador program. Nitto is currently somewhat a David against the tire Goliaths, Goodrich, Goodyear and Bridgestone, but they […]

ad:tech ‘Under The Influence’

April 7, 2013

By Jim Larrison

Come visit Dynamic Signal exhibiting on the floor of ad:tech 2013 on April 9-10!

When Dynamic Signal Met SxSW

March 21, 2013

By Jim Larrison

Before it becomes ancient history, I’ve written a quick summary of marketing’s (and Jim’s) adventures at SxSW. Over the course of my approximately 62 hours in Austin (from touchdown to takeoff), Dynamic Signal participated in a grand total of three presentations.  I personally attended two concerts.  And I mistook one person for a celebrity (an […]

Should You Pay Brand Advocates? (Part 3)

July 22, 2011

By Jim Larrison

In parts 1 and 2 of this discussion of how to motivate and reward brand advocates, I covered topics related to brand advocate needs and performance-based segmentation of fans. But you might be a little frustrated with me by this point, because I haven’t yet answered the question that is the title of this series: […]

Should You Pay Brand Advocates? (Part 2)

June 20, 2011

By Jim Larrison

In part 1 of this piece, I began describing the Dynamic Signal team’s stance on the right way to incentivize and reward brand advocates. In this post, I’ll continue describing the tenets we take to heart. Verify that influencers and fans have a pre-existing affinity to your brand before working closely with them in an […]