This global fitness organization is an operator of fitness centers in the Eastern United States and in Switzerland. Operating over 150 clubs, the company caters to over half a million members across eight states and two countries. With such a large reach across multiple locations, communicating with employees was a growing challenge. Especially with those employees on the gym floor working hand in hand with their customers.
Their trainers and in-club associates are passionate about their work, but they are always on the move, not sitting behind desks, and rarely behind a computer. This makes it difficult for the company to ensure these employees are properly informed and educated about the latest company news, announcements, and promotions.
Fitness center employees are rarely idle. Bouncing between private training sessions, running group classes and a host of other customer service responsibilities, these employees are constantly on the move. The organization needed a better way to deliver the latest company news, announcements, and promotions to trainers and associates on mobile while they are on the gym floor working with customers. Because the company was still relying on outdated methods of communications, like posters in the break room, it was hard to measure if news was being received. Some companies rely on email communications, but many of their trainers and associates do not have a company email address, making it impossible to communicate with them digitally. The company needed a way to share information with employees, without disrupting their day - something that would give them access in real time, on demand, anytime, anywhere.
80% of the global workforce (approximately 3 billion employees) perform physical or deskless work daily.Google
With a goal of connecting its global workforce, the company launched a new communications program in partnership with Dynamic Signal. The program was the first of its kind to connect the organization with their in-club employees. It allowed the company to reach trainers and associates with real-time updates, news, and announcements on their mobile devices - no more staring at a poster in the break room every day. It also provided a way for employees to consume targeted content when it was most convenient to them. This mobile-first approach to the program puts company information in the pockets of all of their employees, regardless if they have a company email address or not. With Dynamic Signal’s content targeting functionality managers can deliver content to individual employees or groups based on their locations, role, preferences, or interests. There’s no need to send a single mass message anymore, which often deters consumption. The company is now able to tailor content to whoever they want, exactly when it needs to be delivered.
Feeling stuck in your ability to communicate with your global employees? Learn more about how Dynamic Signal can help and request a demo with our team. We want to make sure you have all the tools you need to support a strong internal communications strategy, so let’s get started today.