Global Fitness Organization Unites On-The-Go Workforce

Multi-Location Company Stretches Their Communications Reach Through Dynamic Signal

Industry

Fitness

Company Size

10,000+

Use Case

Company News

This global fitness organization is an operator of fitness centers in the Eastern United States and in Switzerland. Operating over 150 clubs, the company caters to over half a million members across eight states and two countries. With such a large reach across multiple locations, communicating with employees was a growing challenge. Especially with those employees on the gym floor working hand in hand with their customers.

Their trainers and in-club associates are passionate about their work, but they are always on the move, not sitting behind desks, and rarely behind a computer. This makes it difficult for the company to ensure these employees are properly informed and educated about the latest company news, announcements, and promotions.

Breakroom Posters & On-The-Go Employees

Fitness center employees are rarely idle. Bouncing between private training sessions, running group classes and a host of other customer service responsibilities, these employees are constantly on the move. The organization needed a better way to deliver the latest company news, announcements, and promotions to trainers and associates on mobile while they are on the gym floor working with customers. Because the company was still relying on outdated methods of communications, like posters in the break room, it was hard to measure if news was being received. Some companies rely on email communications, but many of their trainers and associates do not have a company email address, making it impossible to communicate with them digitally. The company needed a way to share information with employees, without disrupting their day - something that would give them access in real time, on demand, anytime, anywhere.

Problems The Company Needed To Solve:

  • ! Operating 150 fitness clubs with no digital delivery system for important communications
  • ! Still relying on outdated methods of communications like posters in the break room
  • ! Needed a solution that was non-invasive to employee’s daily tasks
  • ! Many of their trainers do not have a company email address
80% of the global workforce (approximately 3 billion employees) perform physical or deskless work daily.
Google

New Communications Program

With a goal of connecting its global workforce, the company launched a new communications program in partnership with Dynamic Signal. The program was the first of its kind to connect the organization with their in-club employees. It allowed the company to reach trainers and associates with real-time updates, news, and announcements on their mobile devices - no more staring at a poster in the break room every day. It also provided a way for employees to consume targeted content when it was most convenient to them. This mobile-first approach to the program puts company information in the pockets of all of their employees, regardless if they have a company email address or not. With Dynamic Signal’s content targeting functionality managers can deliver content to individual employees or groups based on their locations, role, preferences, or interests. There’s no need to send a single mass message anymore, which often deters consumption. The company is now able to tailor content to whoever they want, exactly when it needs to be delivered.

How Dynamic Signal Helped:

  • New communications program connects all global employees
  • Enables the company to reach trainers and associates with real time updates via mobile
  • Employees can consume targeted content when it was most convenient to them
  • Program puts company information in the pockets of all of their employees
  • Managers can deliver content to individual employees or groups based on their role
A recent study found the average user checks their phone over 150 times per day. Kleiner Perkins

Connect Your Global Workforce With Dynamic Signal

Feeling stuck in your ability to communicate with your global employees? Learn more about how Dynamic Signal can help and request a demo with our team. We want to make sure you have all the tools you need to support a strong internal communications strategy, so let’s get started today.