Healthcare Organization Activates Deskless Workers Through Mobile-First Communications

Creating Unity and Alignment Across the Entire Organization with Dynamic Signal

Industry

Healthcare

Company Size

11,000+

Use Case

Deskless Workers

With employees spread across different departments and locations, this nonprofit healthcare system encompasses a network of hospitals, community-based health centers, a health plan, research and medical education, and a foundation. Because of its reach, the organization has struggled in the past to connect with their on-site staff in a way that is engaging and effective. The company needed to bring a fresh approach to their communications, putting an emphasis on relevancy, timing, and availability via mobile.

Going Beyond Email Communications

Before implementing a mobile-first communications system, the organization had no effective way to communicate with doctors, nurses, and hospital staff who are constantly moving and rarely behind a desk. They often relied on email communications, but it didn’t provide the level of insight they needed. Its communications team wasn’t able to accurately gauge activity and engagement amongst employees as it pertained to company news, announcements, and content. This led to an inability to expand on certain types of content that were most consumed by employees. And if ever executives needed to reach their staff directly, whether broadly or on a targeted level, it seemed impossible.

Biggest Communication Challenges:

  • ! Had no effective way to communicate with doctors, nurses, and hospital staff
  • ! Lacked the ability to track and measure internal communications
  • ! No ability to gauge activity and engagement
  • ! Needed a way to highlight success stories, employee spotlights, and individual campuses
  • ! Executives lacked an effective way to directly reach their staff on a broad or targeted level
80% of the global workforce (approximately 3 billion employees) perform physical or deskless work daily.
Google

Centralized Content For Deskless Workers

To continue scaling its communication efforts, the organization needed to find a way to highlight success stories, employee spotlights, and individual campuses. Dynamic Signal worked with them to launch a mobile-first communications program that relies on delivering timely, relevant company news and announcements to the right employee, at the right time. This empowered their communications team to more quickly and easily reach its entire workforce. Because of Dynamic Signal, the healthcare organization was able to create a singular destination employees could visit to discover culture based content the company wanted to highlight. It also allowed employees with no corporate email address to gain access to important news and content to help them be more productive. And as the team grows, Dynamic Signal is able to provide analytics and measurement so the company can measure what content is most effective. All of this made it possible for the organization’s executives to speak directly to all or groups of employees in a more engaging way.

How Dynamic Signal Helped:

  • Launched a mobile first communications program
  • Created a singular destination employees could visit
  • Allowed employees with no corporate email address to gain access to important content
  • Provided analytics and measurement for an effective communications strategy
  • Executives can now speak directly to all or groups of employees in a more engaging way
As many as 75–100 million workers in the U.S. do not have a company email address. U.S. Bureau of Labor Statistics

Connect Your Global Workforce With Dynamic Signal

Feeling stuck in your ability to communicate with your global employees? Learn more about how Dynamic Signal can help and request a demo from our team. We want to make sure you have all the tools you need to support a strong internal communications strategy, so let’s get started today.