HR Management Company Leads The Way In Social Selling

Industry Leader Grows their Program Internally & Doubles Down on Technology Integrations

Industry

B2B Tech

Company Size

47,000+

Use Case

Social Selling

As an American provider of human resources management software and services, this organization gives companies of every size the tools to help their people thrive. As one of the world’s largest and most experienced HR providers, they provide services from payroll, benefits and regulatory compliance to talent management and analytics. The company offers recruit-to-retire services and solutions that help businesses build the team that will take them into the future. Because of their focus on empowering companies and teams, they needed a modern, and mobile-first communications tool that would provide the same level of service.

Fighting Content Distribution Blocks

Companies of all types around the world rely on the organization’s cloud software and expert insights to help unlock the potential of their people. As with most successful, growing companies, it has a very active sales force and a lot of content to support sales enablement. But there was an overwhelming amount of content and no easy way to get it to sales in a fast and efficient way. Because of the disparate communication systems, it was also difficult to see what content was working and being actively shared. The team knew employees were active on social channels, but there was no way for them to track and empower their employees to share company and industry news.

Problems The Company Needed To Solve:

  • ! Had no effective way to disseminate sales enablement content
  • ! Lacked the ability to track and measure communications
  • ! No ability to gauge activity and engagement
  • ! Were not providing employees with an easy way to safely share approved content
Using the Dynamic Signal platform as well as using Salesforce to track leads, we’re able to show the impact of a piece of content shared through ouremployees on multiple social channels.
Manager, Social Selling & Sales Communications

Driving Rapid Adoption & Success

The HR management company began with a small targeted rollout to one business unit, but based on rapid adoption and success, expanded to three additional units. They also made the most of the Dynamic Signal/Salesforce integration. By combining employee IDs from the two systems, managers were able to drill down to the granular level of content being shared, see which colleagues are driving clicks and sharing content. The company was able to engage more than 5,000 employee advocates who were responsible for more than 600,000 shares. Recently, in order to grow the program exponentially, ownership of the program migrated from marketing to sales, where it has grown 3X.

How Dynamic Signal Helped:

  • Launched a mobile first communications program
  • Created a singular destination employees could visit to discover relevant content
  • Enabled global sales representatives to become industry thought leaders
  • Provided analytics and measurement for an effective communications strategy
  • 7,000+

    Employees

  • 1M+

    Shares

  • 1.1M+

    Clicks

  • 300K+

    Reactions

  • 500M+

    Impressions / Reactions

Connect Your Global Workforce With Dynamic Signal

Feeling stuck in your ability to communicate with and empower your global employees? Learn more about how Dynamic Signal can help and request a demo with our team. We want to make sure you have all the tools you need to support a strong communications strategy, so let’s get started today.