International Fast Food Chain Streamlines Communication For Deskless Workers

Dynamic Signal helps global brand improve company communications for its in-store employees.

Industry

Retail & Restaurants

Company Size

375K

Use Case

Deskless Workers

As one of the largest fast food chains, found in 120 countries and territories around the world and serving 68 million customers each day, this company operates more than 36,000 restaurants worldwide. Employing more than 375,000 people, it is a challenge for the company to properly communicate with the owners and operators of these stores, as well as their corporate employees. With a workforce spread across the globe it is increasingly difficult to ensure those who represent the company’s brand have the right information in their hands when it matters most.

Expanding Communications Beyond The Breakroom

The company needed to find a better solution than relying on posters in the breakroom to reach and communicate with its employees. They understood the value in empowering employees as advocates, but had no way to manage and scale such a process in a safe way employees would adopt to. Distributing news, content and offers to employees in different locations, groups, stores, and languages was also cumbersome and difficult. Most of all, the company lacked a way to utilize mobile as a channel for company communications from the top down.

Key Communication Challenges:

  • ! Needed to find a better solution than printed posters in the breakroom
  • ! No way to manage and scale in a safe way employees would adopt to
  • ! Distributing content to employees was cumbersome and difficult
  • ! Lacked a way to utilize mobile as a channel for company communications
80% of the global workforce (approximately 3 billion employees) performs deskless work daily.
Google

Delivering Relevant Content Based on Roles, Language and Location

The company is utilizing Dynamic Signal as an all-in-one solution that solves both their communications deficiencies and inability to reach more customers via authentic advocacy on social media. It implemented the Divisions functionality to more easily segment and target company content to the right employees at the right time. And Dynamic Signal’s mobile-first approach has enabled the company’s deskless owners and operators to engage with and share company content for the first time ever. Lastly, Dynamic Signal provided a way to track and measure how much and how often employees are consuming and sharing the content they are receiving.

How Dynamic Signal Helped

  • All-in-one solution solves communications deficiencies and inability to reach more customers
  • Divisions more easily segments and targets company content to the right employees at the right time
  • Mobile-first approach enables deskless employees to engage with and share company content
  • Provided a way to track and measure employee engagement and content consumption
55% of employees said that a mobile application would help them be more informed and engaged with their company. Mindshare

Move Your Communications Technology to the Future

Feeling stuck in your ability to communicate with your global, deskless employees? Learn more about how Dynamic Signal can help and request a demo from our team. We want to make sure you have all the tools you need to support a strong internal communications strategy, so let’s get started today.