Large food manufacturer tailors content across multiple brands with Dynamic Signal

Global company uses Dynamic Signal to connect with employees across brands, locations, and languages.

Industry

CPG

Company Size

335K

Use Case

Mobile Intranet

The largest food company in the world, encompassing over 20 global brands within numerous product lines, and globally dispersed employees, was inevitably challenged with communicating with all its employees. The ability to streamline communications and empower employees to be advocates is extremely difficult when the organization had so many different stakeholders. It was still relying on email, newsletters, and the intranet to distribute news, which proved to be ineffective.

Lack of Connection to Global Employees

The company had no ability to inform and engage employees on mobile devices with current news and content. It needed a way to simplify and organize the way the company communicates to their corporate employees and factory workers across a variety of brands, locations and languages. Its communications team also wanted to give employees a safe and easy way to share approved company content to social media, furthering its brand reach.

Key Communication Challenges:

  • ! Complicated communications process
  • ! Unable to connect with corporate employees and factory workers
  • ! Had no ability to inform and engage employees on mobile devices
  • ! Company was still relying on email, newsletters, and the intranet to distribute news
  • ! Wanted to give employees a safe and easy way to share approved company content
Productivity improves by 20-25% in organizations with connected employees.
McKinsey

Creating Relevant Content to Connect with Employees

Dynamic Signal provided an easy to use, mobile-first solution that the company could utilize across its entire company and the multiple brands it manages. The company collaborated with Dynamic Signal to provide extensive training and support which encompassed live webinars, videos, and interactive sessions. As an approved vendor in its solutions catalog, Dynamic Signal is easily accessible to stakeholders across all brands and locations and worked to expand the program to additional brands and locations to involve even more employees. They also implemented Single Sign-On, making it easy for employees to access the app, consume content, and share it with their friends and followers.

How Dynamic Signal Helped

  • Provided an easy to use, mobile-first solution across the multiple brands it manages
  • Provide extensive training and support
  • Easily accessible to stakeholders across all brands and locations
  • Expanded the program to additional brands and locations to involve even more employees
  • Implemented Single Sign-On, making it easy for employees to access the app
55% of employees said that a mobile application would help them be more informed and engaged with their company. Mindshare

Move Your Communications Technology to the Future

Feeling stuck in your ability to communicate with your global, deskless employees? Learn more about how Dynamic Signal can help and request a demo from our team. We want to make sure you have all the tools you need to support a strong internal communications strategy, so let’s get started today.