Employee Advocacy

Your workforce as the Voice of the Company

What is Employee Advocacy?

Employee Advocacy can be defined as employees sharing their support for a company’s brand, product or service, on their personal social networks.

The goal is to inform, educate and engage the workforce, thus keeping them in the know, and allowing them to become brand ambassadors. It is a way to extend your social media strategy with your best advocates – your employees.

See how simple and effective an Employee Advocacy program can be to create and manage.

Download the Employee Advocacy Toolkit

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Examples of Employee Advocacy

“Employee Advocacy is empowering and enabling your employees to tell your story as a brand. At Humana, we have a huge potential to activate our associates to tell our story of being a health and wellness brand.”

Jason Spencer - Community Manager @ Humana

“The average number of tweets posted by employees has increased by 55%, from 0.9 a day to 1.4. In just 6 months we’ve seen social activities increase by over 140% overall.”

Alex Montuschi - Senior Manager Digital Marketing @ Cisco

“Dynamic Signal and our social lounge has involved our employees in a way that's fun and exciting for them. It's a way for them to share who they are.”

Dennis Owen - Brand Manager @ Cathay Pacific

How to Launch an Employee Advocacy Program


Want to learn more about creating an
Employee Advocacy program?
Download Toolkit

Using an Employee Advocacy Platform

Streamline content distribution, sharing and tracking in a platform dramatically simplifies the process and ensures its success. Managing your program with a platform can add features like:

      1. Mobile app functionally so employees can access and share content easily
      2. Deliver personalized and relevant content to each employee so the right posts go only to the right employees
      3. Add gamification motivating employees with rewards, badges and a leaderboard.
      4. New content shared via mobile push notifications or email
      5. Tracking and reporting to measure the impact of every post

About Dynamic Signal

We redefine how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors.

Learn more about Dynamic Signal and how we can help
you grow your Employee Advocacy program.

See what Dynamic Signal can do for your company.

Request Demo Enterprise Customers