March142:00 pm (CST)

The Employee Advocacy Ecosystem

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Monday, March 14th, 2:00-5:00pm
Brand Innovators at Lambert’s Restaurant
The Employee Advocacy Ecosystem: Companies, Consultancies and Cocktails!

Employee advocacy touches all parts of today’s business, whether it be branding, sales, marketing, HR or internal comms. Join Dynamic Signal and Brand Innovators for an afternoon of looking at the many aspects of employee advocacy. Hear from practitioners, pundits and providers about who is doing employee advocacy right.

2:00 Introduction to Employee Advocacy

Scott Schnaars, VP Enterprise Sales, Dynamic Signal


2:30 Companies: Top Practitioners in Employee Advocacy Share their Success Stories

Engage with a panel of professionals responsible for the employee advocacy programs at their companies. Hear why employee advocacy is integral to their organization, how they implemented their program and some unexpected results discovered in review. Hosted by Bryan Kramer, author of Shareology and Human to Human: #H2H.

Moderator: Bryan Kramer, Bestselling Author, Keynote & TED Speaker, and CEO of PureMatter

Julie Hartstein, Sr. Brand Communications Manager, Autodesk

Kyle Peterson, Global Digital Marketing Manager, Ingram Micro

Wayne Kurtzman, Manager, Social Media Marketing Insights & Monitoring, Pitney Bowes

Amber Armstrong, Director, Digital, Social and Influencers, IBM Commerce


3:00 Consultancies: Brands and Agencies Partner to Deliver Best in Class Employee Advocacy Programs

Communications, PR and advertising consultancies around the world know the daily use of social media is inescapable for most and that employees are most trusted by their peers. These agencies work with customers to plan, deliver and execute employee advocacy programs with their clients, delivering the best information into the hands of the right employees in an engaging and shareable way.

Moderator: Adam Keats, VP Strategic Partnerships, Dynamic Signal

Elizabeth Ford, Global Head, Internal Communications, Novartis Pharma

Heather McClurg, Social Media Manager, Monsanto Company

Sherri Maxson, SVP Digital Communications, Dairy Management Inc.

David Armano, Global Strategy Director, Edelman

Virginia Cromwell, Director, Employee Engagement & Change Management, Weber Shandwick

Erin Husband, Vice President, Social & Digital Media, FleishmanHillard


3:40 Fireside Chat: Rich Pesce of Capital One

Join author, TED Talk speaker and thought leader Bryan Kramer for a one-on-one interview with Rich Pesce of Capital One, who drives their social media and digital strategy and heads up their employee advocacy program. Hear Rich’s unexpected personal journey to employee advocacy.

Moderator: Bryan Kramer, Bestselling Author, Keynote & TED Speaker, and CEO of PureMatter

Rich Pesce, Sr. Manager, Social Media Communications & Digital Media, Capital One


4:00 Cocktails!

Spend an hour with all of our speakers, presenters and more as we close out the afternoon with cocktail and light snacks to set you up for the rest of your night.