The world's largest full-service restaurant company has grown to more than 200,000 employees in 1,500 locations throughout the U.S. alone. But that growth brought communication challenges. The company was struggling to keep their restaurants and employees aligned with the company mission and vision. Most employees don’t have corporate email and are constantly on-the-go. They rarely, if ever, are sitting in front of a computer. The company needed a reliable way to deliver relevant news to employees while empowering them to share their work experiences to highlight the organization's great culture.
Lack of Connection with Employees
The company needed an efficient, effective way to communicate with store managers, servers, and other restaurant staff. The company had no method of targeting relevant communication to employees based on their restaurant location or role within the company. Also, the organization wanted a find a way for employees to create and share content with their co-workers. For their part, employees wanted an easier, mobile-friendly way to receive company news while on the job.
Key Communication Challenges
- Lacked way to communicate with on-the-go restaurant staff
- Inability to segment workforce to deliver relevant information to each employee
- Employees wanted easier, mobile-designed way to receive company news
- Employees couldn't create and share content with co-workers
Our team members are our most valued resource. Trying to inform and engage a large number of employees who don’t have company email or access to other traditional channels can be challenging. The ability to reach them in a way that’s convenient, on apps they already use, helps us inform, engage and retain the very best people in our restaurant. That’s good for our teams and great for our guests.Program Manager
Connecting with Employees
The Dynamic Signal Platform streamlined communication throughout the company. Relevant, timely information now is delivered to all employees, wherever they are, on their mobile devices. Dynamic Signal made it possible for employees without corporate email to access important news and content that helps them be more productive. Employees also have a way to capture fun, exciting moments at work and share them across the company – further increasing engagement and strengthening the company culture.
The Dynamic Signal Solution
- Communication platform designed for the mobile experience
- Employees without corporate email can access important information
- Employees can share positive work experiences across the company
- Increased engagement with content shared internally
- Ability to measure employee engagement with content
55 percent of employees said that a mobile application would help them be more informed and engaged with their company.Mindshare
Modernize Your Communication Strategy
Are outdated systems constraining your ability to communicate with your workforce? Learn more about how Dynamic Signal's Employee Communication and Engagement Platform solves that challenge. Request a demo and our team will show you how the platform supports a strong internal communication strategy. Let’s get started today.
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