business

Blog entries containing the tag 'Business'

The Evolving Chief Communications Officer: What Are They and Do You Need One?

The Evolving Chief Communications Officer: What Are They and Do You Need One?

April 14, 2017

By Patrick Hanley

As companies have expanded their marketing efforts to the digital space, it has become more important than ever to create a unified communications strategy. Prospects and customers should see a consistent voice wherever they see your brand – whether that’s on a billboard, in an email, or in an ad on LinkedIn. But how do […]

What Inspires Employee Advocacy at Ericsson for Thousands

What Inspires Employee Advocacy at Ericsson for Thousands

March 27, 2017

By Caitlin Dunn

We recently had the great pleasure of co-presenting a webinar with the brand experience team at Ericsson. Our VP of marketing, Dave Hawley, was joined by Sonia Boije, Director of Global Brand Experience at Ericsson and Lisa Smith-Strother, Sr. Director of Global Employer Brand, Recruitment Marketing and Diversity TA Head at Ericsson. During the webinar, Sonia and Lisa shared how […]

Ways Data And Martech Can Help Communications Leaders

Ways Data And Martech Can Help Communications Leaders

March 20, 2017

By Robyn Hannah

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]

How Engaged Employees Can Help Protect Your Brand from ‘Fake News'

How Engaged Employees Can Help Protect Your Brand from ‘Fake News’

March 15, 2017

By G.I. Sanders

Last year the truth was challenged, changed and even disregarded. Opinions are being marketed as fact. The democratization of content distribution allows anyone to publish to the world. And social media has become a major source of news while also facing criticism for being an algorithmic-driven echo chamber. The proliferation of fake news impacts society in many ways, and […]