CCO

Blog entries containing the tag 'CCO'

The Evolving Chief Communications Officer: What Are They and Do You Need One?

The Evolving Chief Communications Officer: What Are They and Do You Need One?

April 14, 2017

By Patrick Hanley

As companies have expanded their marketing efforts to the digital space, it has become more important than ever to create a unified communications strategy. Prospects and customers should see a consistent voice wherever they see your brand – whether that’s on a billboard, in an email, or in an ad on LinkedIn. But how do […]

Ways Data And Martech Can Help Communications Leaders

Ways Data And Martech Can Help Communications Leaders

March 20, 2017

By Robyn Hannah

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]