Chief Communications Officer

Blog entries containing the tag 'Chief Communications Officer'

The Evolving Chief Communications Officer: What Are They and Do You Need One?

The Evolving Chief Communications Officer: What Are They and Do You Need One?

April 14, 2017

By Patrick Hanley

As companies have expanded their marketing efforts to the digital space, it has become more important than ever to create a unified communications strategy. Prospects and customers should see a consistent voice wherever they see your brand – whether that’s on a billboard, in an email, or in an ad on LinkedIn. But how do […]

Ways Data And Martech Can Help Communications Leaders

Ways Data And Martech Can Help Communications Leaders

March 20, 2017

By Robyn Hannah

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]

The Demand For Employee Advocacy Grows As Communications Evolves

The Demand For Employee Advocacy Grows As Communications Evolves

November 8, 2016

By Dave Hawley

Technology is driving change and disruption across many industries and roles, but perhaps none more so than the Chief Communications Officer. Today, communications leaders are working more closely than ever with the CEO, managing social and digital marketers and even taking on internal communications. To manage this growing list of demands, research shows that communications […]