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The State of Workplace Communications

The State of Workplace Communications

The data is in! We’re thrilled to share that our first Annual “State of Workplace Communications” report is now available. We know that strong company communications are a critical concern for successful companies, but according to our research, many communication teams still struggle to reach employees in today’s disconnected, widely distributed workforce. The report gives […]

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The Evolving Chief Communications Officer: What Are They and Do You Need One?

The Evolving Chief Communications Officer: What Are They and Do You Need One?

As companies have expanded their marketing efforts to the digital space, it has become more important than ever to create a unified communications strategy. Prospects and customers should see a consistent voice wherever they see your brand – whether that’s on a billboard, in an email, or in an ad on LinkedIn. But how do […]

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Why Today’s Employee Engagement Crisis Comes Down to Leadership

Why Today's Employee Engagement Crisis Comes Down to Leadership

Employees that are engaged with their work are more productive. A recent study showed that companies that focus on employee engagement outperform other companies by 202%. But why does this happen? Sure, some employees show up everyday with a positive outlook on work, but there’s more to it than hiring a bunch of energetic and […]

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Ways Data And Martech Can Help Communications Leaders

Ways Data And Martech Can Help Communications Leaders

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]

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Employee Productivity: What You Need to Know to Motivate Your Team

Increasing Employee Productivity

If you’re responsible for human resources at a company, you want your team to be happy and motivated. You need to focus on those aspects of your company culture in order to increase employee productivity amongst the workforce. But productivity doesn’t come out of nowhere. It starts with employee engagement, which is a measure of […]

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The Demand For Employee Advocacy Grows As Communications Evolves

The Demand For Employee Advocacy Grows As Communications Evolves

Technology is driving change and disruption across many industries and roles, but perhaps none more so than the Chief Communications Officer. Today, communications leaders are working more closely than ever with the CEO, managing social and digital marketers and even taking on internal communications. To manage this growing list of demands, research shows that communications […]

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Going Mobile: The Future of Employee Communications

Going Mobile: The Future of Employee Communications

Currently, three-quarters of all U.S. workers feel like their companies aren’t doing a good enough job of employee communications — which is causing a major disengagement epidemic. This begs the question: How does your company go about keeping its employees in the loop? Do you send out impersonal, easy-to-ignore mass emails and hope they survive […]

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