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4 Ways To Power A Team Of Storytellers With Employee Advocacy

4 Ways To Power A Team Of Storytellers With Employee Advocacy

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

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How Deloitte Activated Thousands Of Employees As Ambassadors

How Deloitte Activated Thousands Of Employees As Ambassadors

A couple weeks ago we co-presented a webinar with Turner Roach, Social Media Marketing Manager at Deloitte Services LLP. Our VP Marketing Dave Hawley and he discussed the transformation the company’s employee advocacy program has been through in recent years, from a home grown “copy-and-paste this tweet from an email” process to a formalized program […]

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How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe

How Vodafone Dials Up Employee Advocacy with Kimberley Harcombe

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop. Listen to the podcast interview below or keep reading for […]

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Employee Advocacy & Authenticity: A Q&A with Julie Hayes from Autodesk

Employee Advocacy and Authenticity

Authenticity. It’s one of the most unique elements employees represent that typical marketing channels simply cannot. At Autodesk, equipping employees to convey that sense of authenticity by telling great stories has been a core tenet of their employee advocacy program. Randy Ksar from VOCE Communications sat down with Julie Hayes, Senior Brand Communications Manager at […]

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Learn How BMW Is Improving Its Communications Strategies With Employee Advocacy

Learn How BMW Is Improving Its Communications Strategies With Employee Advocacy

Late last week, I listened into our webinar with Andrew Cutler, Executive and Internal Communications Manager at BMW of North America. He spoke about the state of communications today and programs BMW are implementing to inform and engage their employees across four distinct, global brands. It was exciting to hear how a global company with […]

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Effective Employee Advocacy Opens the Door for Influencer Engagement

Effective Employee Advocacy Opens the Door for Influencer Engagement

A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential customers trust information from employees they know personally more than when it comes from executives or from the brand itself. But brands that focus […]

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