We recently sat down with Tiffany Hsu, Manager of Social Media Marketing at Salesforce to explore how her team has built their ambassador program of 7,000+ employees and counting. On this webinar, our Director of Marketing, G.I. Sanders joined Hsu on a webinar covering their biggest insights and successes. The Social Media team at Salesforce […]

It’s finally here! If you’re in Washington, D.C. for the 2017 IABC World Conference, we would love to meet you at booth 205, where we’ll be camped out for the duration of the conference. We are thrilled be members of this important organization, serving communication practitioners and advancing the important role they serve in global […]

A couple weeks ago we had the great pleasure of co-presenting a webinar with Deloitte about their employee advocacy program. Titled 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level, this webinar featured Turner Roach and Aida Ahmed from Deloitte discussing how they have continued to scale and improve their program over the […]

We recently had the great pleasure of co-presenting a webinar with the External Communications team at Vodafone, a multinational telecommunications company based in the UK. Our Director of Marketing, G.I. Sanders, was joined by Kimberley Harcombe and Emma Cook from Vodafone to discuss how they were able to expand their program to almost 2,000 employees, […]

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

A couple weeks ago we co-presented a webinar with Turner Roach, Social Media Marketing Manager at Deloitte Services LLP. Our VP Marketing Dave Hawley and he discussed the transformation the company’s employee advocacy program has been through in recent years, from a home grown “copy-and-paste this tweet from an email” process to a formalized program […]

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop. Listen to the podcast interview below or keep reading for […]

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I recently spoke to Alli Soule of SAS, a global software company, to learn more about their approach to employee advocacy. Have a listen below, on iTunes, or keep reading for a summary of the conversation. What prompted […]

I just read an interview in Vanity Fair with GE CEO Jeff Immelt, who I think is one of the best CEOs of all time. He has been named one of the “World’s Best CEOs” three times by Barron’s, and led GE when Forbes named it “America’s Most Admired Company” in 2013. I recommend you […]

Authenticity. It’s one of the most unique elements employees represent that typical marketing channels simply cannot. At Autodesk, equipping employees to convey that sense of authenticity by telling great stories has been a core tenet of their employee advocacy program. Randy Ksar from VOCE Communications sat down with Julie Hayes, Senior Brand Communications Manager at […]