employee advocacy

In today’s modern workforce, internal communication can make or break a company’s success. With company announcements and emergencies having crucial time constraints, effectively sending that message to every stakeholder involved in your business can be a challenge. This challenge could stem from the Bureau of Labor Statistics estimation that over 75 million Americans are hourly-wage workers, performing […]

We recently sat down with Tiffany Hsu, Manager of Social Media Marketing at Salesforce to explore how her team has built their ambassador program of 7,000+ employees and counting. On this webinar, our Director of Marketing, G.I. Sanders joined Hsu on a webinar covering their biggest insights and successes. The Social Media team at Salesforce […]

Company leaders talk a lot about how to communicate with their employees. After all, teams that are “in the know” are likely to be more motivated and productive than those who are left in the dark. It’s relatively easy to send a mass email to every employee or to implement an company communication software solution, […]

A couple weeks ago we had the great pleasure of co-presenting a webinar with Deloitte about their employee advocacy program. Titled 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level, this webinar featured Turner Roach and Aida Ahmed from Deloitte discussing how they have continued to scale and improve their program over the […]

We recently had the great pleasure of co-presenting a webinar with the brand experience team at Ericsson. Our VP of marketing, Dave Hawley, was joined by Sonia Boije, Director of Global Brand Experience at Ericsson and Lisa Smith-Strother, Sr. Director of Global Employer Brand, Recruitment Marketing and Diversity TA Head at Ericsson. During the webinar, Sonia and Lisa shared how […]

Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons qualified for the Super Bowl, Blank decided to celebrate his team’s achievements by bringing along all […]

The new political administration in the U.S has been in place for a month or so but has already put some brands in a tough spot in taking positions on political issues like immigration. Its hard to say whether its a good or bad thing but either way companies are having to become political— which […]

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

Uber is facing a crisis this week after an ill-advised move over the weekend catalyzed many users to delete their accounts, and leaving Uber vulnerable to its scavenging competitors such as Lyft and Via. After the ridesharing service was seen as attempting to undermine a strike from the New York Taxi Workers Alliance, the hashtag […]

It’s now been 6 years since Jim, Steve, and I founded Dynamic Signal- and we’ve had quite the adventure! Our once tiny team has grown to 150 people across the US and UK that I feel lucky to work with every day. We invented a category and built the most trusted communications technology platform, serving […]