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3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level

3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level

A couple weeks ago we had the great pleasure of co-presenting a webinar with Deloitte about their employee advocacy program. Titled 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level, this webinar featured Turner Roach and Aida Ahmed from Deloitte discussing how they have continued to scale and improve their program over the […]

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What Inspires Employee Advocacy at Ericsson for Thousands

What Inspires Employee Advocacy at Ericsson for Thousands

We recently had the great pleasure of co-presenting a webinar with the brand experience team at Ericsson. Our VP of marketing, Dave Hawley, was joined by Sonia Boije, Director of Global Brand Experience at Ericsson and Lisa Smith-Strother, Sr. Director of Global Employer Brand, Recruitment Marketing and Diversity TA Head at Ericsson. During the webinar, Sonia and Lisa shared how […]

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What Arthur Blank’s Super Bowl Generosity Can Teach You About Boosting Employee Engagement

What Arthur Blank's Super Bowl Generosity Can Teach You About Boosting Employee Engagement

Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons qualified for the Super Bowl, Blank decided to celebrate his team’s achievements by bringing along all […]

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4 Ways To Power A Team Of Storytellers With Employee Advocacy

4 Ways To Power A Team Of Storytellers With Employee Advocacy

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

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Can Uber dig itself out of the #deleteuber hole?

Can Uber dig itself out of the #deleteuber hole?

Uber is facing a crisis this week after an ill-advised move over the weekend catalyzed many users to delete their accounts, and leaving Uber vulnerable to its scavenging competitors such as Lyft and Via. After the ridesharing service was seen as attempting to undermine a strike from the New York Taxi Workers Alliance, the hashtag […]

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How To Create An Employee Advocacy Program…In 5 (not so) Easy Steps

How to create an employee advocacy program in 5 not so easy steps

This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How! session at the Marketing Profs B2B Forum in Boston. Along with my colleagues, Ami Chitwood, Senior Manager at Deloitte Services LP and David […]

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The Demand For Employee Advocacy Grows As Communications Evolves

The Demand For Employee Advocacy Grows As Communications Evolves

Technology is driving change and disruption across many industries and roles, but perhaps none more so than the Chief Communications Officer. Today, communications leaders are working more closely than ever with the CEO, managing social and digital marketers and even taking on internal communications. To manage this growing list of demands, research shows that communications […]

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