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Why Today’s Employee Engagement Crisis Comes Down to Leadership

Why Today's Employee Engagement Crisis Comes Down to Leadership

Employees that are engaged with their work are more productive. A recent study showed that companies that focus on employee engagement outperform other companies by 202%. But why does this happen? Sure, some employees show up everyday with a positive outlook on work, but there’s more to it than hiring a bunch of energetic and […]

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How Engaged Employees Can Help Protect Your Brand from ‘Fake News’

How Engaged Employees Can Help Protect Your Brand from ‘Fake News'

Last year the truth was challenged, changed and even disregarded. Opinions are being marketed as fact. The democratization of content distribution allows anyone to publish to the world. And social media has become a major source of news while also facing criticism for being an algorithmic-driven echo chamber. The proliferation of fake news impacts society in many ways, and […]

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Employee Productivity: What You Need to Know to Motivate Your Team

Increasing Employee Productivity

If you’re responsible for human resources at a company, you want your team to be happy and motivated. You need to focus on those aspects of your company culture in order to increase employee productivity amongst the workforce. But productivity doesn’t come out of nowhere. It starts with employee engagement, which is a measure of […]

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What Arthur Blank’s Super Bowl Generosity Can Teach You About Boosting Employee Engagement

What Arthur Blank's Super Bowl Generosity Can Teach You About Boosting Employee Engagement

Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons qualified for the Super Bowl, Blank decided to celebrate his team’s achievements by bringing along all […]

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How to Build Employee Trust and Increase Business Performance

How to Build Employee Trust and Increase Business Performance

The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global survey to collect data on employees’ trust in companies. And the results were surprising. One in three people don’t trust the […]

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Marketing as a Service with CMO of Cisco, @KarMWalker

Marketing as a Service with CMO of Cisco, @KarMWalker

Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she was taking a leap into a new world, and she quickly taught herself all of the unfamiliar technological information. Through it […]

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The Employee Advocacy Ecosystem: Join Us in Austin

The Employee Advocacy Ecosystem

We’re excited to announce a full afternoon centered around Employee Advocacy in Austin, Texas! All of the details are below, if you’re a brand marketer and would like to attend please click here to RSVP. Monday, March 14th, 2:00-5:00pm Brand Innovators at Lambert’s Restaurant The Employee Advocacy Ecosystem: Companies, Consultancies and Cocktails! Employee advocacy touches […]

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How To Supercharge Employee Advocacy with Trending Content

How-To-Supercharge-Employee-Advocacy-with-Trending-Content

Tapping into the pulse of what matters to people and drawing them in requires consistent thoughtfulness and effort. This is especially true when it comes to Employee Advocacy programs. As recent research from Altimeter Group found: Employees share because the content is relevant – and to be specific, the employee’s perceived relevance of the content […]

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