marketing tech

Blog entries containing the tag 'Marketing Tech'

Ways Data And Martech Can Help Communications Leaders

Ways Data And Martech Can Help Communications Leaders

March 20, 2017

By Robyn Hannah

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]