measurement

Blog entries containing the tag 'Measurement'

Why Measurement Is Critical for Employee Advocacy Success

Why Measurement Is Critical for Employee Advocacy Success

September 20, 2016

By G.I. Sanders

Every modern marketing department knows and understands the importance of measurement. After all, how are you supposed to improve your campaigns over time if you aren’t tracking metrics and assessing your performance along the way? Your employee advocacy program should be treated just like any other marketing campaign, where the ultimate mission is to drive […]