michael brito

Blog entries containing the tag 'Michael Brito'

4 Ways To Power A Team Of Storytellers With Employee Advocacy

4 Ways To Power A Team Of Storytellers With Employee Advocacy

February 15, 2017

By G.I. Sanders

We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books, including the soon to be released Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers. During […]

Employees as Media

Employees as Media

April 19, 2016

By Michael Brito

Brand storytelling. Just another buzzword or a proven marketing practice? Some would argue both ways. I am in the camp that believe brands need to tell stories in a way that delivers relevance and nurtures emotional or rational equity. We all love to hear good stories. It’s a fundamental part of our DNA. It’s what […]

Hacking The Content Distribution Roundup CMI Webinar Roundup

Hacking The Content Distribution Model: CMI Webinar Roundup

February 18, 2016

By G.I. Sanders

Yesterday, I sat in on the CMI webinar, Hacking The Content Distribution Model, hosted by CMI’s Robert Rose. The slides are available here. It was an hour well spent to be sure! The webinar had a “deep bench” for the panel, including Alexa Schirtzinger, Director of Content Marketing for Salesforce, Alexandra Shockey, Social Media Advisor […]

Upcoming Webinar - Rethink Employee Communications: Adapting to the Digital Age

Upcoming Webinar – Rethink Employee Communications: Adapting to the Digital Age

November 2, 2015

By Caitlin Dunn

Don’t miss this upcoming webinar on November 18, 2015 at 10am PT/1pm ET High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee […]

The "No fluff" Slide Deck on Employee Advocacy Marketing

The “No fluff” Slide Deck on Employee Advocacy Marketing

October 27, 2015

By Michael Brito

There’s a lot of fluff on the internet today. I know because I’m guilty of writing fluff in the past. No thinking. No substance. All assumptions. The barrier to entry to writing fluff doesn’t exist. Anyone can recycle their own or others’ thought leadership with zero effort. There is, however, a barrier to entry to […]