We recently sat down with Tiffany Hsu, Manager of Social Media Marketing at Salesforce to explore how her team has built their ambassador program of 7,000+ employees and counting. On this webinar, our Director of Marketing, G.I. Sanders joined Hsu on a webinar covering their biggest insights and successes. The Social Media team at Salesforce […]

Yesterday, I sat in on the CMI webinar, Hacking The Content Distribution Model, hosted by CMI’s Robert Rose. The slides are available here. It was an hour well spent to be sure! The webinar had a “deep bench” for the panel, including Alexa Schirtzinger, Director of Content Marketing for Salesforce, Alexandra Shockey, Social Media Advisor […]

Billions of dollars will be spent on content creation in 2016; in comparison, one study reports 70% of marketers plan on spending just $1,000 per month on content distribution. Why spend so much money making something then not ensuring it gets delivered? Similarly, companies look to distribute content about their products, brands, culture etc. in […]

This post originally appeared on Salesforce Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the […]

You may recall in September we announced the Salesforce Connector to Dynamic Signal. It’s the integration of our VoiceStorm platform within the AppExchange and CRM. But since you may have been busy reading your other 25 favorite blogs, we wanted to remind you why this is so special and an evolutionary step in […]

Employee Advocacy took center stage yesterday at Dreamforce during a session about social media with three experts in advocacy. The panel Empowering Your Employees to Safely Market Your Company touched on some key points including the metrics behind a company-wide social sharing program and how those impact the bottom line as well as how a […]