ted rubin

By Ted Rubin, Author, Speaker, Dynamic Signal Advisor, and all around rad guy. In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to share. However, don’t make it a one-way street. Also publish (or curate) […]

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. Ted is one of the most social CMO’s out there, and as anyone know knows him will tell you, it’s all about relationships! #RonR Click Here To Learn The 5 Simple Steps To Creating An Employee Advocacy Program Ted […]

Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all, there are plenty of qualified applicants waiting in the wings. However, […]

Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day. Do you think that our increased level of “connectedness” today has anything to do with being busier, yet less productive? You […]

Poor work structure not only kills creativity but also ruins all the factors that create success. For years there has been an ongoing debate about how successful companies are run. How do you balance the need more innovation and creativity in the workplace with structure and control? Can you have both, or do you have […]

For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you […]

From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This can put you in a much better position than your competitors in two ways: Getting a well-focused product […]