Sam Martin Wins at Brand Innovators 40 under 40

By Jim Larrison

June 25, 2013

Congratulations to one of our Dynamic Signal parters, Sam Martins, for being named one of Brand Innovators 40 under 40.

The 40 under 40 are described by Brand Innovators as the next generation of brand stewards, who will steer America’s leading brands for the next 20 years. They are a smart and creative bunch, with enough accomplishments under their belts for an entire career.

As the Senior Brand Manager at Timex, Sam is responsible for overseeing the equity and commercialization plans for the Timex Sports brands in the U.S. — Ironman and Expedition.

Most recently Sam helped launch Timex’s “I Am A Runner” campaign. Bringing to life the passion and motivation that unites all runners, regardless of skill level, “I Am A Runner” is an integrated campaign that provides a platform for consumers to share their running experiences and rewards them for sharing their stories. Sam also was instrumental in the launch of, an innovative social media initiative built in partnership with Dynamic Signal, that rewards Timex advocates for sharing branded content related to endurance sports.

Congratulations to Sam!  You can visit the Dynamic Signal built – TimexRewards community here and see the full list of 2013 Brand Innovators 40 under 40 here.


Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.