Russ in Clickz – Your Best Advocates are the People You Work With

By Jim Larrison

July 15, 2013

In a recent byline in Clickz, Dynamic Signal CEO, Russ Fradin discussed the amazing potential that exists within every company.  The potential to encourage your employees to amplify your brand message on social.

We here at Dynamic Signal have a decent amount of faith in the power of employee advocacy.  It’s kind of what we do.  But we also understand that the notion of advocacy can be new, challenging, and even a bit off-putting to some. That’s why it’s always helpful to outline some benefits and best practices for advocacy, as Russ does in this byline.

The key benefits he focuses on in this article include advocacy’s ability to increase sales, empower and engage your workforce, and the fact that advocates deliver a brand message with greater authenticity between people as opposed to advertisements.

He also discusses how to get started with an effective advocacy program, noting that it requires buy in from senior management, very few difficulties and barriers to adoption, and a comprehensive social media sharing policy to ensure that all content shared by advocates is brand safe.

Click here to read Russ’ full ClickZ byline.


Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.