Dynamic Signal and The American Cancer Society teamed up at Brand Innovators Content Marketing to present The Society’s innovative approach to spreading news and increase sign ups for the Cancer Prevention Study-3 (CPS-3).
Bronwyn Hogan, Strategic Director of Corporate Communications took the stage with Dynamic Signal CMO, Ajay Ramachandran at the event. They focused on their unique story — that of a 100 year old organization leveraging the cutting edge of social advocacy technology to boost sign-ups for a life changing cancer study.
Among the presenters at Brand Innovators, the ACS stood out as the only non-profit “brand” in attendance. We take a huge amount of pride in helping organizations like the ACS amplify their advocacy efforts in a meaningful, measurable way, and look forward to our continued partnership with them for years to come!