The American Cancer Society at Brand Innovators


Dynamic Signal and The American Cancer Society teamed up at Brand Innovators Content Marketing to present The Society’s innovative approach to spreading news and increase sign ups for the Cancer Prevention Study-3 (CPS-3).

Bronwyn Hogan, Strategic Director of Corporate Communications took the stage with Dynamic Signal CMO, Ajay Ramachandran at the event.  They focused on their unique story — that of a 100 year old organization leveraging the cutting edge of social advocacy technology to boost sign-ups for a life changing cancer study.

Among the presenters at Brand Innovators, the ACS stood out as the only non-profit “brand” in attendance.  We take a huge amount of pride in helping organizations like the ACS amplify their advocacy efforts in a meaningful, measurable way, and look forward to our continued partnership with them for years to come!



Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.