As the marketing landscape shifts, marketers are finding an ever-increasing array of digital/social options for their companies to engage with customers. Social media has become a new frontier for many companies, where they can leverage their employees to expand their reach and amplify their brand. This is especially true on mobile devices, which allows people to connect on social media anytime, anywhere.
Whether through their smart phones or tablet devices, mobile is now at the forefront of corporate exchanges, with BYOD (bring your own device) trends and policies increasingly making their way into the workplace. Mobile is no longer considered the “third screen” – it’s now the primary screen, the preferred way for employees to interact on behalf of their company with its customers. Employee advocates are using their mobile devices to act as brand ambassadors and it’s time that marketers understand the value of using mobile to engage on social media.
We believe that this move toward mobile is just one of five important B2B marketing trends to watch right now and it goes hand-in-hand with the evolution of employee advocacy. To learn more about all five trends, read my article on MarketingProfs.