Mobile Marketing: Employee Advocacy at Your Fingertips

Mobile Marketing: Employee Advocacy At Your Fingertips


As the marketing landscape shifts, marketers are finding an ever-increasing array of digital/social options for their companies to engage with customers. Social media has become a new frontier for many companies, where they can leverage their employees to expand their reach and amplify their brand. This is especially true on mobile devices, which allows people to connect on social media anytime, anywhere.

Whether through their smart phones or tablet devices, mobile is now at the forefront of corporate exchanges, with BYOD (bring your own device) trends and policies increasingly making their way into the workplace. Mobile is no longer considered the “third screen” – it’s now the primary screen, the preferred way for employees to interact on behalf of their company with its customers. Employee advocates are using their mobile devices to act as brand ambassadors and it’s time that marketers understand the value of using mobile to engage on social media.

We believe that this move toward mobile is just one of five important B2B marketing trends to watch right now and it goes hand-in-hand with the evolution of employee advocacy. To learn more about all five trends, read my article on MarketingProfs.

Post Author

Russ Fradin

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.