How to empower your employees to become brand advocates

How to Empower Your Employees to Become Brand Advocates – The Hub Byline


I recently wrote a byline for The Hub about how to empower your employees to become brand advocates, so you can build a positive brand image and reputation. In it, I discuss the need to earn the respect and trust of your employees before you can gain their support. Once you’ve established that trust, you can empower your employees to become advocates and share your brand’s story with their personal social networks.

Employee advocacy has the potential to boost the reach and success of your employees’ efforts across departments. Whether it’s the sales team who strengthen their relationships with customers and prospects through social selling, the marketing team who increase the awareness and reach of branded content, the customer service team who proactively communicate and advocate on social, or the HR team who improve hire quality and retention rates through social recruiting, your entire organization can reap the benefits of employee advocacy.

The benefits are great, but you need your employees’ buy-in before starting an employee advocacy program. Read the full hub byline for more details on the benefits of employee advocacy and my tips for launching your own employee advocacy program.

Click here to read the full byline.

Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.