I recently wrote a byline for The Hub about how to empower your employees to become brand advocates, so you can build a positive brand image and reputation. In it, I discuss the need to earn the respect and trust of your employees before you can gain their support. Once you’ve established that trust, you can empower your employees to become advocates and share your brand’s story with their personal social networks.
Employee advocacy has the potential to boost the reach and success of your employees’ efforts across departments. Whether it’s the sales team who strengthen their relationships with customers and prospects through social selling, the marketing team who increase the awareness and reach of branded content, the customer service team who proactively communicate and advocate on social, or the HR team who improve hire quality and retention rates through social recruiting, your entire organization can reap the benefits of employee advocacy.
The benefits are great, but you need your employees’ buy-in before starting an employee advocacy program. Read the full hub byline for more details on the benefits of employee advocacy and my tips for launching your own employee advocacy program.
Click here to read the full byline.