Dynamic Signal Celebrates 400% Revenue Growth in 2013

Dynamic Signal Celebrates 400% Revenue Growth in 2013


Global Expansion for Social Software Company Underway as Customer Growth Surges with Interest In Employee Advocacy Platform

Dynamic Signal, a leading provider of People Powered Marketing solutions for brands, today announced 400 percent year over year growth in 2013. With the successful Q1 expansion of their advocacy platform VoiceStorm to include full support for employee advocacy, the innovative social media marketing startup now provides a holistic, yet cost effective and comprehensive employee and consumer advocacy solution for brands.

Hitachi Data Systems chose Dynamic Signal’s VoiceStorm platform to deliver social content and thought leadership for the enterprise. “We are pleased to partner with a company on the cutting-edge of using technology to improve social relationships,” said Mary Ann Gallo, Vice President, Global Communications.
Since launching in 2010 with a focus on consumer engagement and brand advocacy, Dynamic Signal has continued to innovate and has responded to customer and market needs. While working with large enterprises, Dynamic Signal expanded their robust VoiceStorm platform to include employee advocacy in Q1 2013, adding over 100 Employee Advocacy customers including 7 Fortune 100 companies. Dynamic Signal has given these organizations the ability to empower every employee to be a powerful brand advocate in an easy to use, brand-safe environment.

“We have been constantly refining our technology to ensure that we’re providing our customers with the most comprehensive solutions to solve their employee advocacy, social selling and content marketing challenges,” says Russ Fradin, CEO of Dynamic Signal. “Our growth is a testament to the quality of the platform and we want to thank our customers for inviting us to partner with them on their campaigns, and allowing us the opportunity to deliver on the value of employee advocacy.”

B2C brands, enterprise organizations and the agency world responded with great interest to Dynamic Signal’s technology that allows brands to partner with their employees to accelerate brand goals and drive awareness, increase reach, build engagement and grow revenue. In 2013 Dynamic Signal saw high profile customer wins including Hitachi Data Systems, comScore, the United Nations Foundation, and the American Cancer Society. In addition, new and prior partners include Brand Innovators, PivotCon, and Taylor.

“Dynamic Signal has proven to be one of the best solutions encompassing engagement, mobile strategy, social sharing and analytics, and advocacy management to ultimately scale our +SocialGood program to include our entire community of employees, volunteers and influencers,” says Aaron Sherinian, Vice President of Communications and Public Relations at the United Nations Foundation. “The platform has streamlined our communications to enrich engagement with our community, helping us demonstrate to the world what Social Good stands for and why people should care.”

In addition to revenue, Dynamic Signal has seen significant employee growth, and tripled their staff in 2013. The company recently expanded operations to Europe. Looking ahead, Dynamic Signal is planning to expand their teams in London, New York City, Chicago, Austin, San Francisco and Los Angeles. With the success of launching their employee advocacy platform VoiceStorm, Dynamic Signal has seen significant traction in the marketplace.

“Dynamic Signal’s Employee Advocacy solution empowers over 1000 Comscore employees to be brand advocates by making it easy and convenient for our staff to be social through iOS and Android mobile apps, an employee hub, and through our existing portals and intranets,” says Serge Matta, President at Comscore. “We have seen a significant return on investment because Dynamic Signal’s VoiceStorm platform helps us expand our reach and drives social sales because our sales and marketing teams can now identify, engage, nurture and win new customers through their personal social networks.“

Founded in 2010, Dynamic Signal has raised a total of $21M in funding led by investors including Venrock, Trinity Ventures, Cox Enterprises and Time Warner Investments.

Organizations interested in employee advocacy can schedule a demonstration to learn more and to start building a business case for their brand. Learn more about Employee Advocacy.

Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.