Dynamic Signal’s CEO, Russ Fradin, recently was interviewed by BizReport to share the top tips for brands considering cause marketing. What do some of the most successful approaches for cause marketing initiatives include? An Employee Advocacy program.
As Russ explains, social media is a very personal and authentic way to launch cause marketing initiatives. Having employees who are empowered to spread these social good messages not only amplifies the reach and engagement, but adds a layer of authenticity that a company’s PR or corporate communications team can’t replicate.
Want to know Russ’s top three tips for brands starting advocacy programs? Click here to read the full interview and find out.