Cause Marketing Tips

Top Tips for Brands Considering Cause Marketing- BizReport Interview


Dynamic Signal’s CEO, Russ Fradin, recently was interviewed by BizReport to share the top tips for brands considering cause marketing. What do some of the most successful approaches for cause marketing initiatives include? An Employee Advocacy program.

As Russ explains, social media is a very personal and authentic way to launch cause marketing initiatives. Having employees who are empowered to spread these social good messages not only amplifies the reach and engagement, but adds a layer of authenticity that a company’s PR or corporate communications team can’t replicate.

Want to know Russ’s top three tips for brands starting advocacy programs? Click here to read the full interview and find out.

Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.