With today’s on the go, globally distributed, bring your own device (BYOD) workforce, if you’re not thinking mobile first, you’re not thinking. Most of your employees have a smartphone with them at all times and use it to access company email, read work related online content and communicate on social. This is a growing trend.
– A 2011 survey discovered that of 1,700 information workers, almost 50% use their own mobile devices in the workplace – for both work and personal activities.*
– On a global level, a more recent 2013 study found that about 70% of companies feel that BYOD policies are beneficial for work productivity.*
– That same study reported that 59% of organizations would consider themselves to be lagging behind the competition without such policies.*
Let’s discuss how you can leverage this trend to create a winning employee advocacy strategy.
Employees Are Mobile First
The world is a battle for attention and when it comes to which screen we pay the most attention to, mobile is winning. According to a study conducted by IDC for Facebook, 25% of smartphone users, age 18 to 44, say they can’t remember the last time their smartphone wasn’t next to them. For most of them it is the first thing they look at in the morning and the last thing they check before going to sleep. This is great news for your employee advocacy efforts. This unprecedented access to your most powerful brand advocates means you can engage them anywhere and at anytime.
Nowhere is this more true than when it comes to sharing on social media. Facebook, Twitter, LinkedIn, and Pinterest are all seeing explosive growth in mobile usage. When devising your employee advocacy strategy you should consider a mobile first approach. It’s where your employees are engaging on social and it is where you should be asking them to advocate on your behalf. When looking to use social for employee advocacy, go where your employees are being social. Today, that’s on mobile.
Push Notifications Are the Key to Mobile Engagement
Mobile is changing the way we communicate. While email still plays a big role in office communication, the most effective way to deliver new shareable content to your employees’ mobile devices is by push notification. Push notifications generally have open rates of 65% or more when compared to typical email open rates of 1-3%. In other words, emailing your employee advocates about new shareable content is great. Sending them a real-time push notification is much more effective. The only way to leverage the push notification feature on mobile devices is to use a platform with a dedicated app. A simple HTML5 mobile friendly advocacy site won’t help you here. To think mobile first, give high priority to a platform with a dedicated mobile app with push notification capabilities.
To start a successful employee advocacy program, you will need to embrace the growing BYOD trend by selecting a solution that leverages the power of mobile.
*Taken from the iPass 2012 Q4 Mobile Workforce Report
To learn more about our mobile first employee advocacy solution, schedule a demo today.