Employee Advocacy Video Session

Brand Innovators Content Marketing Summit: Employee Advocacy Video Session


A few weeks ago, at the Brand Innovators Content Marketing Summit in NYC, we had a great session titled, “Awake the Sleeping Giant: Empower Your Brand’s Employees to Become Advocates & Social Sellers!” I sat down with Mark Burgess, President of Blue Focus Marketing and co-author of The Social Employee, to discuss how companies can boost their business success with employee advocacy.


Here are some of the discussion highlights:

2:58– The Edelman Trust Barometer- Messages distributed by employees have a 58% higher engagement and conversion rate than when sent by Corporate Marketing.

4:14– The secrets of IBM’s success.

8:00– How to help employees generate the right content.

9:55– What kind of content is effective for employees to create or share and how can brands encourage employees to advocate?

11:00– The connection between Employee Advocacy and Employee Engagement and how brands can measure it.

12:37– What can brands ask for in terms of content from employees and how can they promote this content?

14:00– How brands can prevent employees from going rogue on social.

17:26– Why employees will care about and participate in an employee advocacy program.

Watch the video above for the full discussion on employee advocacy. To learn more about employee advocacy, download our primer now.

Post Author

Jim Larrison

Jim Larrison is the Co-Founder & General Manager at Dynamic Signal. He is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim lives in the Chicago area with his wife and two sons. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends, you can catch him on the sidelines of his sons' football or lacrosse games with a few Nikon cameras around his neck.