Join us for a live webinar on February 11th at 11:00 AM (PST) on how great brands empower employees to become advocates.
We’re excited to have Mark and Cheryl Burgess, authors of The Social Employee, as our expert presenters on employee advocacy. Mark and Cheryl will highlight social business success stories and explain how your brand can achieve similar success through employee advocacy. Join us to learn how to empower your employees to connect with prospects and customers through social media and amplify your brand’s story and reach.
After this webinar, you’ll understand how to:
-Learn the winning strategies Fortune 500 and Global 50 companies use to leverage employee advocacy programs
-Find out how to give your employees guardrails on social media so that employees don’t go rogue on social.
-See the power of amplifying the reach of your company on social and how to start curating employee-generated content.
-Learn the key Employee Advocacy KPIs to track and measure employee engagement and advocacy.
Meet the presenters:
Mark is President, Blue Focus Marketing, an award-winning social branding firm. Blue Focus Marketing was the Winner of the 2012 MarketingSherpa Reader’s Choice Award for “Best Social Media Marketing” blog. Mark is the co-author of The Social Employee: How Great Companies Make Social Media Work, from McGraw-Hill, featuring success stories on IBM, AT&T, Cisco, Dell, Southwest, and Adobe. Mark is an instructor for the American Marketing Association, authoring and delivering training series workshops on Integrated Marketing Communications and Content Marketing. Mark is also an adjunct professor of marketing at Fairleigh Dickinson University. Mark has held executive roles at PwC, McCann and AT&T. An expert blogger on social media topics for AT&T Business Solutions, Mark is ranked 32nd in the world among Top Marketing Professors on Twitter.
Cheryl, author of The Social Employee (McGraw-Hill, August, 2013) Amazon Best Seller, and Co-founder, CEO and CMO of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Cheryl, who Hufﬁngton Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Community and a featured blogger at CMO.com and CEO.com. Cheryl is also a contributor to The Future of Marketing eBook by Michael Brenner, Vice President of Marketing and Content Strategy at SAP. Listed as #25 in a 2013 B2B Social Insights Report: Marketing Executives on Twitter, she is also the winner of four Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess @SocialEmployee and @BlueFocus.
Meet the host of this webinar:
Ajay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay also serves as the Chairman of SourceN, a successful silicon valley based mobile and social web agency he co-founded that provides innovative strategy, creative and technology solutions for brands such as Apple, Disney, MTV, SAP, Dell, etc. Prior to SourceN, Ajay served as CTO and GM for TigerLogic Corp (TIGR), and was a senior executive at Electron Economy and USWeb. Ajay works closely with brands to help them align their strategy and marketing objectives with the rapidly growing opportunity of mobile & social media and to help them establish brand communities that reach large and targeted audiences. Ajay is an expert on mobile and social media ROI, earned media impressions and value, and can help a brand calibrate their investment in mobile & social media.
We’ll see you on February 11 for our webinar with the employee advocacy experts!