Develop Your Employee Advocacy Strategy

Develop Your Employee Advocacy Strategy [Video Session]


Does your company have an employee advocacy strategy? Watch this video from the Word of Mouth Marketing Association (WOMMA) Summit to learn how to implement or refine your advocacy program.

After watching this video, you’ll have the techniques and find out what tools you need to create and scale your own advocacy program, so you can engage your employees, amplify the reach of your marketing program, tell your brand story, and help your employees’ develop their personal brands.

You’ll hear from our expert panelists: Susan Emerick, Manager of Enterprise Social Strategy & Programs at IBM, Lori Grey, Senior Manager- Brand and Eminence, Deloitte, and Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing Strategy, Intel. They’ll share the valuable tips and tricks they’ve learned from their own experiences with employee advocacy.


If you’d like to learn more about starting an employee advocacy program after the video, download our guide to Getting Started with Employee Advocacy now.

Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.