“A company shouldn’t simply use internal social networks to talk to and connect employees, but to also actively engage them to advocate — and, at times, defend — the organizations they work for.”
A recent blog post by Chris Perry, Head of Digital at Weber Shandwick, drove the above point home. He goes on to explain that many employees want to talk about their brand regardless of whether or not there’s an employee advocacy program in place. However employees need to receive training and guidance, in order to make employee social media use successful. But once you give employees the necessary support, education, and guard rails, you can both engage your employees and strengthen your brand reputation.
“Brand image is built upon the truly human stories and connections provided by employees. Today’s consumer base is hungry for information and limited in its time to research, making these stories the hook that will engage both customers and your staff,” Chris adds.
Read the full article now to learn more about how brands can leverage their best social media resource: their employees.