It is no secret that content marketing has become a major focus for brand marketers looking to engage current and prospective customers. Brands large and small are becoming media companies whether they like it or not. With all of that content being produced, and needing to be distributed to the market it is no surprise that there are a wide variety of vendors and technologies ready to assist.
A recent Forrester report by Tracy Stokes, Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution, has reviewed over 30 of the top vendors in content marketing, including Dynamic Signal.
One of the key takeaways from the report touches on the fact that development and distribution needs have fueled the rise of content marketing vendors. The report is segmented into categories such as creation, curation, placement and discovery.
We are extremely excited to be included in the report, as we believe our placement in it speaks volumes for our product and development teams, who have worked tirelessly over the last 3+ years perfecting our technology. In our opinion, an effective employee advocacy program must have a complete set of content marketing tools available in order to succeed.
Click here to download the full report.