Brand Innovators once again returns to San Francisco this week to review the latest trends and strategies in content marketing. We’ll be on hand alongside an impressive roster of brands including Bloomberg, Western Union, TIBCO, AT&T, Intel, Electronic Arts, First Republic Bank, and Visa…to name a few.
The agenda will cover a variety of topics centered around content marketing, how it’s evolving, and what is working best in today’s frequently changing digital world. We will sit in on a roundtable session called “Content Marketing Meets the C-Suite” where they discuss engaging consumers with compelling content, determining how much resources should be allocated to the sector, and figuring out how to measure the effectiveness of content marketing.
Other key sessions include:
• From Renting to Owning: Taking Back Your Community ~ with Jordan Kretchmer, CEO, Livefyre
• People, Partnerships, and Production: Three Routes To Creating Compelling Content
• What does Success in Content Marketing Look Like
It’s an exciting time to be a digital marketer,” says Russ Fradin, CEO at Dynamic Signal. “The Brand Innovators events continue to be a an excellent resource for our team to learn from and connect with the industry’s thought leaders.
Attending the event? Be sure to connect with our team while there. If you’re unable to attend be sure to follow along virtually on Twitter at the #bisummit hashtag.