In recent months advocacy marketing, especially as it pertains to employees, has become a much talked about trend. Smart and savvy digital marketers and communications specialists have already adopted these strategies.
But for most, the idea of employees speaking out publicly on behalf of their employer is still unheard of. Because of this, we end up spending as much time educating in the market as we do selling and marketing our product.
One of the questions that surfaces a lot, is WHY it matters. People want to know WHY employee advocacy is important, WHY they should take the leap and become an early adopter. In this brief video we tackle this question, explaining exactly Why Employee Advocacy Matters.