Social Amplification. A Video Blog of Lessons with Sandy Carter of IBM


Sandy Carter, IBM General Manager, Ecosystem Development & Social Business Evangelist, recently featured Dynamic Signal in her Coffee Break video series as she spoke about social amplification and employee advocates as a valuable marketing channel. She discusses why advocacy engines matter and highlights that employees are often the most overlooked, yet trusted forms of communication. Take a look at the video below and explore others in Sandy’s Coffee Break series to learn more about a variety of social business topics.

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Jordan Shultz

Jordan Shultz is a VP of Sales at Dynamic Signal. Jordan’s professional expertise lies in digital strategy, online advertising, business development, and social media. He resides in Yardley, PA with his family and roots for the Boston Red Sox and the New England Patriots.