Today, Dynamic Signal announced that Mindshare North America has selected our VoiceStorm platform to be an Action Partner of Mindshare North America’s THE LOOP, the agency’s real-time content, curation and distribution platform.
What does this mean? It means that media agencies and agencies of the future recognize that our platform can be a key tool for companies and brands seeking impactful ways to drive real-time, adaptive marketing. Partnering with Mindshare North America gives us access to their global, growing infrastructure where conversations with a company’s strongest advocates can be harnessed and turned into an ongoing dialog.
“Action Partners play a critical role for THE LOOP to harness data and insights into action to help drive distribution and optimization of paid media dollars,” said Jordan Bitterman, Chief Strategy Officer of Mindshare North America. “Our partnership with Dynamic Signal is another clear sign of how advocacy marketing is a critical part of the marketing mix, and is here to stay.”