VoiceStorm for Salesforce.com, A First in Employee Advocacy

By Russ Fradin

September 9, 2014

There is little doubt that Salesforce.com, named the world’s Most Innovative Company for the second year in a row, is the clear CRM leader and continues to push innovation in multiple Software-as-a-Service Cloud categories. Thousands of companies globally, big and small, utilize Salesforce.com’s suite of products to manage their entire business on a day-to-day basis.

In our ongoing growth of our global partnership with Salesforce.com, we are thrilled to announce the launch of the Dynamic Signal VoiceStorm Platform, our leading employee advocacy application, within the Salesforce.com AppExchange and Salesforce.com CRM.

This is exciting news for every Salesforce.com customer, user and overall, the Employee Advocacy category as a whole. This tight integration enables any Salesforce.com customer and new and existing Dynamic Signal customer using VoiceStorm to seamlessly manage their program from within Salesforce.com and through the mobile Salesforce1 Platform. A few years back, Salesforce re-envisioned their long term strategy and rebuilt their platform & services under the Salesforce1 Mobile Platform and Framework. Throughout much of 2013 and this entire year, Marc Benioff and many other Salesforce.com execs have flown around the world evangelizing the future about “running your business on your phone”. We couldn’t agree more with this vision as we believe the concept of running your business on your phone is here now. It will continue to be the center of our values and innovation as a company and platform. With the upcoming Dreamforce 2014, it will be exciting to see more news on this front.

With the integration, we will enable the ability for the creation, submission, and distribution of new content by any administrator directly to their team’s Chatter feed inside Salesforce.com. As an employee, and user of Salesforce1, they will have the ability to connect social channels, comment, and share the content from within Chatter. This makes for an incredibly user friendly experience and provides companies even more options to empower their employees to be a critical marketing voice. Employees will no longer have to navigate to a separate application, or create another login/password since their unique Salesforce.com now gives them access, thus increasing usage, engagement and results.

Speaking of results, program administrators can also view and track activity from with the app. Total shares, clicks, social reactions (likes, comments, re-tweets, etc.) and impressions are all available. Keeping tabs on your employee advocates has never been easier.

VoiceStorm for Salesforce.com

We truly believe in the concept of Advocacy Everywhere, as convenience for the end user is essential for a program to succeed and scale. This integration with Salesforce1 takes this concept to a new level, for both Dynamic Signal and for potentially every single Salesforce.com customer.

Want to learn more about this exciting integration? Feel free to Contact Us here.

Post Author

Russ Fradin

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.