Advocacy Shines at Social Media Week Chicago #SMWChicago


Social Media Week Chicago wrapped up last week and it proved, yet again, to be a phenomenal event.  This year’s theme – The Future of Now: Making Sense of Our Always On, Always Connected World – brought together the best and brightest minds to speak on all things social, including our very own Jim Larrison, SVP of Sales & Marketing.

Jim’s session, The Future of Marketing: Advocacy, included an overview of how dynamic the marketing space has become and why Advocacy is so important across social media. He cited that 76% of consumers don’t believe that companies tell the truth in advertisements and that less than 1% of Facebook Fans actually engage with brands. This led to a discussion on the value of brand advocates and how trust plays an even bigger role in marketing than ever before.

Snippets from Jim’s session are below.



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G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.