Sharing Insights on Employee Advocacy at Dreamforce


I’m excited to be participating at Dreamforce alongside two of employee advocacy’s top thought leaders, Jeff Stevenson, Manager of Social Selling and Sales Communication at ADP and Dave Thomas, Senior Director of Content and Engagement at Salesforce. The three of us will be sitting down together to discuss the power of employees’ social voice and how modern technology is allowing employee advocacy to scale inside their organizations.

I hope you’ll join us in San Francisco on Thursday, October 16th, in the Telegraph Hill Room at the Palace Hotel for our session and learn why social selling and brand advocacy through employees is becoming a game changer for so many companies.

Empowering Your Employees to Safely Market Your Company
October 16, 2014 @ 9:30am – Telegraph Hill Room, Palace Hotel

The social web enables all employees to have a voice, an authentic one, that carries weight and reaches far and wide. Many companies urge their employees to utilize that voice, sharing stories and content on their behalf. The problem is, outdated and manual methods of employee communication don’t enable an advocacy program to truly scale. Join us to learn what today’s most innovative companies are doing to execute large-scale employee advocacy programs that are driving real results, tied to legitimate business outcomes. Russ Fradin, founder & CEO of the social platform Dynamic Signal, Jeff Stevenson of ADP, and David B. Thomas, Sr. Director of Content and Engagement for, will lead a discussion about the tools and tactics managers can use to empower their employees to do their own marketing on social media and other channels.


Post Author

Russ Fradin

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.